Gen X Beauty Budgets
In today’s economic environment, many consumers are cutting back on discretionary spending. Yet, Gen X beauty budgets remain strong.
Gen X’s Openness to New Beauty Products
Gen X’ers have beauty products they buy over and over again. But they’re also giving new products a try.
Top Purchase Considerations for Gen X’ers
Gen X’ers consider many factors when weighing beauty purchase decisions. But ratings and reviews come in at #1.
How Gen X Beauty Shoppers Interact with UGC
Gen X shoppers depend on user-generated content, whether they’re shopping for beauty products online, in-store, or a combination of the two.
How Gen X’s Values Impact Their Beauty Shopping Behavior
Increasingly, consumers seek out brands whose values align with theirs. Gen X beauty shoppers are no exception.