Deep Dive

Beauty Shoppers’ Dependence on User-Generated Content

User-generated content is the top consideration for beauty shoppers. In fact, ratings, reviews, and user-generated imagery are more impactful than any other factor – including traditional word of mouth. We explore some of the other key factors impacting beauty purchase decisions here. 

Now, let’s take a closer look at how beauty shoppers consume UGC and what they want from this content.