Gen Z Beauty Budgets
It’s no secret we’re in the midst of economic uncertainty. Yet, Gen Z beauty budgets remain strong.
Openness to New Beauty Products
Sure, Gen Z’ers reach for their tried-and-true beauty products. But they’re also willing to give new products a try.
Gen Z’s Top Purchase Considerations
Consumers consider many factors when shopping for beauty products. For Gen Z’s, user-generated content has a larger influence than traditional marketing initiatives.
How Gen Z Beauty Shoppers Interact with UGC
Beauty shoppers of all ages rely on user-generated content to make informed shopping decisions. This is especially true for this young cohort.
How Gen Z’s Values Impact Their Beauty Shopping Behavior
Gen Z is the most politically progressive generation we’ve seen. And their values have a big impact on which beauty brands they support – and which they avoid.