The Power of Review Volume & Recency
How review volumes and recency impact purchase behavior, based on insights from more than 9,000 consumers and analysis of activity across 1.5MM+ ecommerce product pages on 1,200+ brand and retailer sites.
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- Brand Health Index
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PowerReviews Market Trends Snapshot – June 2020
Ecommerce landscape adapts to a new normal, while review submission volumes climb.
The Perfect Review at a Glance
What’s a “perfect review” and how can you use them to elevate the trustworthy voice of your customers?
PowerReviews Market Trends Snapshot – May 2020
COVID-19 epidemic sees ecommerce sales soar further; online review consumption remains high.
Your Questions Answered: Everyday Influencers and Authentic Social Content
Everyday Influencers are consumers with significantly smaller follower footprints than celebrities. But crucially, the followers they do have trust them implicitly.
PowerReviews Market Trends Snapshot – April 2020
COVID-19 epidemic pushes shoppers online and increases review consumption.
Turn Every Customer into an Influencer
Social media influencing is at a critical inflection point: engagement rates are declining (down to 2.4% from 4% in 2016) and consumers are increasingly skeptical about content they see online.
Right now, authenticity is winning above all else, with 90% of millennials believing “authenticity” is the most important factor when choosing between brands – which is why brands are increasingly turning to “everyday influencers”. Find out why and how with our Guide.
PowerReviews Guide: Building Brand Trust with Everyday Influencers
What is an everyday influencer, and how can brands use customer-generated content to maximize awareness, trust, and impact?
How to Combat Amazon’s Fake Reviews With Authentic Feedback
Learn how fake reviews impact consumer trust and how PowerReviews combats fraudulent content to promote authenticity.
How to Pave the Path to Purchase With Visual Content: A Complete Guide
How many obstacles do shoppers run in when trying to buy from you? See our ways to clean up the path to purchase.