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- Best Practices
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- UGC Benchmarks
- Webinars
Recent Reviews Matter Most if You Are Trying to Win Over New Customers
To ensure reviews positively impact purchasing decisions, brands and retailers must implement strategies to consistently bring in a steady stream of fresh reviews, and make ...
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Is Review Recency as Important to Consumers as Review Volume?
Do recent reviews carry more weight than older reviews? How important is review volume? Is it better to have fewer, more recent reviews or more, ...
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Survey: ‘Stale’ Product Reviews Are a Big Turn-Off for Shoppers
Review volume is key, but recency counts too: Nearly 40% won’t buy if product reviews are older than 90 days, and 62% won’t purchase if ...
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Ratings & Reviews: Best Practices for Footwear Brands
Discover best practices for collecting, displaying, and leveraging reviews in the footwear space, using real-world examples from successful brands.
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The Power of Review Volume & Recency
How the review volumes and recency impact purchase behavior, based on insights from more than 9,000 consumers and analysis of activity across 1.5MM+ ecommerce product ...
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Combat Fake Reviews: Authenticity & UGC are Key to Winning Over Consumers (& the FTC)
How do you ensure you only promote authentic UGC? And how do you prevent the publishing of fake reviews? It all comes down to content ...
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How to Leverage Social to Sell More Online
Read on as we review the power of socially generated UGC, and how brands can leverage UGC imagery to boost sales this holiday season.
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Brand Health Index: Bath & Body Edition 2021
Beauty Brands ranked based on Ratings & Reviews captured across key retailers and marketplaces
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How to Create a Winning UGC Program for Grocery Products (and Why You Need One)
In this guide, we’ll explore why UGC matters for grocery, as well as how to build an effective UGC program that helps you attract and ...
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