From Amazon and Google to brand and retailer sites, today’s consumers have nearly limitless options when it comes to researching and purchasing products. But in the age of the ultra-educated, information hungry consumer, how do consumers decide where to start, continue, and complete their shopping journey?
PowerReviews conducted a survey of 1,000+ American consumers to better understand the path consumers take when making a purchase. During this webinar, Theresa O’Neil, SVP of Marketing at PowerReviews, shares what we learned about the shopping journey, as well as practical recommendations for brands and retailers to attract and keep shoppers in your ecosystem. She’ll cover:
- Where shoppers start their purchase journey
- Why consumers choose the shopping channels they do
- Where shoppers go if they can’t find what they’re looking for
- How shoppers decide whether to make their final purchase online or in-store
