PowerReviews Launches Journey IQ, the Industry’s First Scalable Mystery Shopping Solution

CHICAGO – March 11, 2019 – PowerReviews, a technology leader enabling connected commerce for leading brands around the world, today announced the acquisition of Stella Pulse, a technology from StellaService that will transform traditional mystery shopping. This new solution, called Journey IQ, is based on a decade of experience working with mystery shopping clients seeking a smarter, more scalable solution. Journey IQ enables companies to recruit their own customers as mystery shoppers and delivers more representative and actionable insights at scale.

Unlike traditional mystery shopping which uses a third-party network of consumers and pays cash for shoppers’ time, Journey IQ rewards already loyal customers with incentives like loyalty points or discounts on future purchases.

With this technology, companies create mystery shops to gain feedback on areas such as the environment, speed of service, employee friendliness and knowledge as well as the overall customer experience, be it online or in-store.

To start, companies select target customers to complete a “mission” by sending invites via SMS or email. Customers view details of the mission along with the incentive and are then guided through the data collection process using any device. The gamified experience provides highly accurate, in-the-moment data captured from a company’s most trusted and valued source — their customers. What’s more, it creates a high level of engagement. So much so, 99% of customers who complete a mission say they would do it again. Journey IQ not only uncovers rich customer experience insights but also drives revenue as nearly half of customers make an unprompted purchase while on a mystery shop.  

Once missions are completed, data goes through QA before flowing into a customizable dashboard that enables companies to immediately identify and improve their customer experience.

“Eighty-nine percent of companies compete primarily on customer experience. However, only eight percent of customers believe companies deliver incredible experiences,” said Sara Rossio, SVP of Product at PowerReviews. “This customer experience feedback, along with other authentic content and consumer feedback we collect on our clients’ behalf, will help companies better compete. Deep insights that are more representative and actionable will help brands create better experiences, build better products, market more effectively and ultimately drive more sales.”

Journey IQ solves three key issues facing the traditional mystery shopping model:

  1. Scale: The traditional model pays cash for individual shops, making it cost prohibitive to collect mystery shopping data at scale. By using incentives to drive existing customers to the location, companies can gather far more data points than they do today.
  2. Matching demographics: A common challenge facing mystery shopping is finding shoppers who match a company’s specific customer demographic. Journey IQ gets around this by using actual customers. Companies can now use their existing customer database to recruit shoppers that match specific criteria, whether that’s demographics, purchase history or a combination of both. Leveraging actual customers makes the insights truly representative and actionable while also building deeper customer relationships.
  3. Data limitations: When using third-party shoppers, companies can’t collect insights on the full spectrum of customer use cases. By using actual customers, companies can collect far more granular insights across every possible interaction type. This includes measuring the customer experience from the perspective of first-time purchases versus the most loyal customers.

About PowerReviews
PowerReviews enables connected commerce. By bringing together billions of shoppers with millions of customer advocates and influencers, PowerReviews helps brands leverage the value of authentic content and consumer feedback. The company’s Connected Platform and Open Network enable clients to collect, amplify and analyze user-generated content and feedback to improve customer experiences and make smarter choices that accelerate growth. Learn more at www.powerreviews.com.

Monthly EMEA Portal Training

Welcome to PowerReviews! Please join us for an overview of the PowerReviews Portal. We will cover the basics including adding users, moderating reviews, and reporting.

Please choose a date below and register to join the live webinar session:

2019 Sessions:

If you have additional questions please email clientsuccess@powerreviews.com.

Company’s new Intelligence Engine fuels analytics solutions and reveals emerging opportunities for brands based on their consumer reviews.

CHICAGO – February 21, 2019 – PowerReviews, a global technology leader in reviews and user-generated content to more than 1,000 global brands and retailers, today announced the introduction of Product Pulse, the industry’s first advanced-analytics solution providing brands with actionable product-specific insights, based on strengths, opportunities for improvement and areas of differentiation.

PowerReviews has been on a mission for the last three years to bring clients more actionable insights leveraging the robust volume of consumer reviews captured each day. Powered by the company’s new Intelligence Engine, clients can now drive consumer-centric innovation at scale with quantified, unbiased insights across merchandising, product and marketing quickly and easily.

The Intelligence Engine, which leverages advanced natural language processing and sentiment analysis, has evaluated over 40 million consumer reviews thus far, revealing more than 2 million unique topics that consumers care about. This rich data, visualized through the intuitively designed Product Pulse, provides brands with new insights into how products are resonating in the market as well as where new opportunities exist.

“As competition increases, it’s never been more important for brands to deliver the right products, with the right messaging, at the right time and place,” said Sara Rossio, Chief Product Officer at PowerReviews. “For the first time, brands can quickly get trusted, unbiased insights from consumer feedback to shape more informed strategies across their organizations.”

“Product Pulse is a powerful tool for ecommerce professionals looking to build and sell better products,” said Paul Markovic, Ecommerce Director at Milk Makeup. “The intuitive visualizations and straight-forward design make analyzing customer sentiment easy–not only saving valuable analysis time, but also bringing important data to my decision making.”

Leverage PowerReviews’ Product Pulse to:

  • Make More Informed Product Decisions: Uncover product-specific insights and trends quickly to prove intuitions for new product releases, merchandise performance, category planning, depth and promotion. Generate buy-in and confidence in every product decision made across your organization.
  • Enhance Messaging & Packaging: Leverage the insights gleaned from review data to enhance messaging, physical packaging and address customer questions, ultimately improving traffic, sales and customer satisfaction.
  • Get Key Insights Faster & More Efficiently: Save resource-intensive analysis time with reports that surface key insights visualized in a straight-forward design. Efficiently share fully packaged and synthesized reports across product, marketing and operations teams to increase customer understanding and make game-changing improvements across the business.
  • Track Consumer Feedback, Sentiment & Trends: Understand why products win, lose and how they are differentiated in the market. Surface key topics, words and terms immediately, and track sentiment trends over time to understand the impact of every product and marketing decision you make.

Product Pulse is the first of many new PowerReviews analytics solutions leveraging consumer reviews as a source of feedback. Clients can expect more innovative solutions which holistically evaluate brands and industries in comprehensive and insightful ways.

About PowerReviews
PowerReviews works with more than 1,000 global brands and retailers to collect and syndicate user-generated content and feedback such as reviews, Q&A, images, video and more. Content is syndicated across The PowerReviews Open Network reaching more than one billion in-market shoppers every month at the right time and place. User-generated content gives shoppers confidence to make purchases and delivers actionable insights to brands and retailers to drive more traffic, increase sales and improve products and services. To learn more, visit https://www.powerreviews.com.

Bi-Weekly Portal Training

Welcome to PowerReviews! Please join us for an overview of the PowerReviews Portal. We will cover the basics including adding users, moderating reviews, and reporting.

Please choose a date below and register to join the live webinar session:

March Sessions:

April Sessions:

If you have additional questions please email clientsuccess@powerreviews.com.

CHICAGO – October 22, 2018 – PowerReviews, a global technology leader in reviews and user-generated social content to more than 1,000 brands and retailers, today announced that the company has hired Jillian Sheehan as Chief Financial Officer. In this position, Sheehan will oversee all finance and accounting operations and partner with PowerReviews’ leadership team to support the company’s rapid growth.

“Jillian has a strong record of leading finance and accounting functions at high-growth technology companies,” said Matt Moog, Chief Executive Officer at PowerReviews. “Her experience and leadership will play a crucial role in supporting our ongoing growth strategy. We are thrilled to have Jillian join our team.”

Sheehan has more than 18 years of finance and accounting leadership experience at technology companies. Most notably, Sheehan spent 10 years at Textura Corporation as Senior Vice President and Chief Financial Officer where she built and led a finance team from an early stage startup through IPO on the New York Stock Exchange, and later led the sale to Oracle Corporation in 2016. Most recently, Sheehan served as Chief Financial Officer at Aquilon Energy Services. At PowerReviews, Sheehan will lead financial management and planning with strong finance and accounting teams as well as partner with the leadership team to execute on the company’s growth strategy.

“PowerReviews is addressing a big market opportunity with its innovative product offerings,” said Jillian Sheehan, CFO at PowerReviews. “I’m excited to join a strong, talented leadership team and support PowerReviews’ continued growth.”

About PowerReviews
PowerReviews works with more than 1,000 global brands and retailers to collect and syndicate user-generated content and feedback such as reviews, Q&A, images, video and more. Content is syndicated across The PowerReviews Open Network reaching more than one billion in-market shoppers every month at the right time and place. User-generated content gives shoppers confidence to make purchases and delivers actionable insights to brands and retailers to drive more traffic, increase sales and improve products and services. To learn more, visit www.powerreviews.com.

Providing scale, targeting, social media integration and syndication to leading brands and retailers

CHICAGO – July 11, 2018 – PowerReviews, a global technology leader in reviews and user-generated social content to more than 1,000 brands and retailers, today announced the acquisition of BzzAgent from dunnhumby. BzzAgent is a leading product sampling and influencer marketing company with more than 15 years of experience working with the world’s largest brands.

Sampling to a Million, Syndicating to One Billion

The acquisition builds on PowerReviews’ success of blending product sampling with review syndication for greater scale to PowerReviews clients. PowerReviews is the only company to offer a seamless solution for clients to target the right audience from a database of one million consumers, and then distribute samples, collect reviews, and syndicate content across the PowerReviews Open Network. This enables brands to reach more than one billion active shoppers monthly across hundreds of the largest e-commerce retailers in the world. As brands seek to optimize their presence on the “digital shelf,” having reviews, Q&A and user-generated social content is a proven best practice that drives results.

PowerReviews will offer targeting based on geographic, demographic, and lifestyle interests across the U.S., U.K., and Canada.

The Rise and Connection to Everyday Social Influencers

At the heart of this acquisition is PowerReviews’ commitment to amplifying the voice of real people who enjoy sharing their recommendations through expressive content. Everyday influencers are different from celebrity influencers and online personalities in such that everyday influencers provide the most relevant content possible to consumers who trust the opinions of others and rely on this content to make informed purchasing decisions.  

This acquisition further amplifies the consumer voice by syndicating their reviews directly to e-commerce sites of major retailers, helping guide the purchase decisions of millions of fellow shoppers.

Social Media Integration

In addition to the scale, targeting and expanded syndication benefits, the BzzAgent acquisition complements the recent launch of the PowerReviews’ Social Suite. PowerReviews clients can now amplify the impact of sampling by asking consumers to share their reviews on social media and have these reviews shown directly on brand and retailer e-commerce sites.

“These new features give brands and retailers a turnkey solution for increasing review coverage and tapping into the power of the everyday social influencer across the customer journey,” said Matt Moog, Chief Executive Officer at PowerReviews. “Brands can now leverage a larger number of pre-qualified reviewers to syndicate reviews and social content to the world’s largest e-commerce retailers, who account for $90 billion in e-commerce sales. We look forward to continuing to innovate on the next-generation of sampling and everyday influencer marketing solutions for brands and retailers everywhere.”

”BzzAgent is one of the early leaders in word-of-mouth marketing — growing a robust network of BzzAgents, and working with some of the world’s leading brands,” said Guillaume Bacuvier, Chief Executive Officer at dunnhumby. “BzzAgent has a lot to offer PowerReviews on its upward trajectory.”

PowerReviews has increased the number of sampling campaigns in-market by 5x in the last 12 months and typically drive 85% review response rates or higher. Customers such as iRobot, Hershey’s, Tempur-Pedic and Jet.com choose PowerReviews as their sampling partner to:

  • Quickly Collect & Syndicate Reviews: Sampling provides a fast path to optimal review coverage by allowing brands to distribute product samples and collect reviews for syndication to retail partner sites across the PowerReviews Open Network.
  • Uncover Key Product Insights: Product reviews are rich with insights to help brands improve future iterations, make more informed business decisions and provide better customer experiences.
  • Drive Customer Awareness for New Products: Product sampling is used to generate buzz around new product launches and build buyer confidence in products with few reviews by increasing review coverage. A PowerReviews study found that 45% of shoppers will turn to a search engine if there are no reviews or user-generated images or videos for a product on a brand or retailer site.

About PowerReviews

PowerReviews works with more than 1,000 global brands and retailers to collect and syndicate user-generated content and feedback such as reviews, Q&A, images, video and more. Content is syndicated across The PowerReviews Open Network reaching more than one billion in-market shoppers every month at the right time and place. User-generated content gives shoppers confidence to make purchases and delivers actionable insights to brands and retailers to drive more traffic, increase sales and improve products and services. To learn more, visit www.powerreviews.com.

About dunnhumby

dunnhumby is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. Our mission: to enable businesses to grow and reimagine themselves by becoming advocates and champions for their Customers.

The dunnhumby Customer Science Platform is our unique mix of technology, software and consulting enabling businesses to increase revenue and profits by delivering exceptional experiences for their Customers – in-store, offline and online. dunnhumby employs over 2,000 experts in offices throughout Europe, Asia, Africa, and the Americas working for transformative, iconic brands such as Tesco, Coca-Cola, Meijer, Procter & Gamble, and L’Oreal. Learn more at http://www.dunnhumby.com.

CHICAGO – July 12, 2018 – PowerReviews, a global technology leader in reviews and user-generated social content to more than 1,000 brands and retailers, today announced the availability of a new product line called the PowerReviews Social Suite which ensures fast collection, management, display and sharing of user-generated images and videos from social platforms and supplements the visual content already collected natively through the PowerReviews platform.

The PowerReviews Social Suite leverages the power of Instagram to enable brands and retailers to collect images and videos associated with hashtags and mentions. Additionally, PowerReviews enables consumers to quickly and easily upload visual content from their Facebook and Instagram accounts with their reviews. Brands and retailers are able to activate the Social Suite with minimal effort, with no new feeds or code required to gain access to billions of consumers active on the world’s leading social media platforms.

“More and more consumers are making purchasing decisions based on feedback from other shoppers. Ratings and reviews are the top consideration for consumers making a purchase, and visual content is an important part of this feedback,” said Sara Rossio, Chief Product Officer at PowerReviews. In fact, “Our survey of more than 1,000 American consumers shows 88% of shoppers want to see user-submitted images and videos when making an online purchase.”  

This announcement follows PowerReviews’ recent acquisition of BzzAgent, a leading product sampling and influencer marketing company with more than 15 years of experience working with the world’s largest brands. Paired with the PowerReviews Social Suite, this acquisition positions PowerReviews as the only company to offer a turnkey solution for brands and retailers to target an audience, distribute samples, collect reviews and then syndicate content to e-commerce sites across the PowerReviews Open Network.

PowerReviews clients using the Social Suite have access to fully integrated features including:

  • Content Collection: Import images, videos and boomerangs posted by consumers on Instagram, moderate content, request content rights and match visual content to products, all seamlessly and directly in the PowerReviews platform.
  • Content Display: Display all visual content collected from the PowerReviews Social Suite alongside the natively collected photos and videos in the Visual Content Gallery  on the product display page.
  • Content Syndication: Share visual content, ratings and reviews, questions and answers to a vast syndication network of top retailer sites, reaching one billion online shoppers.
  • Reporting & Analytics: Track content collected and gain insight into shopper sentiment through PowerReviews’ advanced reporting tools to enhance products and the shopping experience..

PowerReviews developed portions of the Social Suite through a partnership with Wyng, demonstrating an ongoing commitment to operating an open platform that integrates best-in-class technologies to the benefit of brands and retailers. Wyng has worked with agencies and brands since 2011 to power social campaigns.

About PowerReviews
PowerReviews works with more than 1,000 global brands and retailers to collect and syndicate user-generated content and feedback such as reviews, Q&A, images, video and more. Content is syndicated across The PowerReviews Open Network reaching more than one billion in-market shoppers every month at the right time and place. User-generated content gives shoppers confidence to make purchases and delivers actionable insights to brands and retailers to drive more traffic, increase sales and improve products and services. To learn more, visit www.powerreviews.com.

CHICAGO – June 26, 2018 – PowerReviews, a leading provider of ratings, reviews and question and answer technology to more than 1,000 global brands and retailers, today announced significant milestones and updates regarding the Open Network, which enables the syndication of reviews collected on brand sites to leading e-commerce retailer sites. Reviews help consumers make better purchase decisions and help e-commerce brands and retailers increase traffic, conversion rates and sales.

The announcement of these network milestones marks one year since the establishment of an Open Network, when leading retailers and brands in the world accounting for more than $90 billion in online sales and $1 trillion in offline revenue, pledged their support and signed direct syndication agreements with PowerReviews. More than 800 brands are now participating in the Open Network.

“We have witnessed incredible growth and momentum around the Open Network over the last 12 months,” said Matt Moog, chief executive officer at PowerReviews. “Brands and retailers are unanimous in their call for an Open Network and the elimination of cost-prohibitive access fees for brands, and have reaffirmed their support by signing and operationalizing direct syndication relationships with PowerReviews.”

In the year since the establishment of the Open Network, PowerReviews has announced new products, innovations and commitments to benefit brands, retailers and consumers by increasing the amount of user-generated content available for syndication across the Open Network.

  • $90 Billion Retailer Network Operationalized: PowerReviews is actively syndicating ratings and reviews from brands to retailers on a variety of different reviews platforms across the Open Network, who in total account for $90 billion in online revenue.
  • 800+ Syndicating Brands, 395 Added in Last 12 Months: Since March 2017, PowerReviews has signed more than one new syndicating brand each day, who are now collecting, displaying and sharing reviews to billions of consumers across the Open Network.
  • Five New Content Types for Syndication: In January 2018, PowerReviews announced the ability to syndicate a variety of different user-generated content types independently like questions and answers, images, videos and merchant responses to reviews, along with moderating and syndicating content directly from both sampling programs and social media to retailers across the Open Network.
  • Elimination of Access Fees: PowerReviews has eliminated arbitrary and cost-prohibitive ‘access fees’ and tolls, which has made review syndication instantly affordable and possible for hundreds of brands, who have joined the Open Network since March 2017.
  • Industry-Leading Matching Services: PowerReviews has announced improved matching services, combining a first-of-its-kind AI powered Product Knowledge Graph and an industry-leading Content Operations Team to drive an 80% increase in products matched and 13% lift in total number of reviews syndicated for brands and retailers who work with PowerReviews.

About PowerReviews

PowerReviews works with more than 1,000 global brands and retailers to collect and syndicate user-generated content and feedback such as reviews, Q&A, images, video and more. Content is syndicated across The Open Network reaching more than one billion in-market shoppers every month. User-generated content gives shoppers confidence to make purchases, and delivers actionable insights to brands and retailers to improve products and services, and increases sales and conversion rates. For more information, visit www.powerreviews.com.

CHICAGO – March 19, 2018 – PowerReviews, a leading provider of ratings, reviews and question and answer technology to more than 1,000 global brands and retailers, today released a new white paper titled “The Growing Power of Reviews,” which details how consumer dependence on customer reviews has evolved over the past three years. The report is based on a survey of more than 1,000 U.S. consumers and follows a similar PowerReviews study from 2014, measuring how the importance of consumer reviews has steadily increased since 2014.

“Customer reviews have changed the way shoppers research, discover and purchase products both online and in-store. Brand-provided information is no longer enough. Today’s consumers have come to expect easily accessible information to aid their purchase decisions, and the number of shoppers who rely on information from fellow consumers increases each year,” said Matt Moog, chief executive officer, PowerReviews. “Our survey found that reviews have a larger impact on purchasing decisions than recommendations from family and friends, the brand of the product and the availability of free shipping.”

The PowerReviews study reveals insights into consumer behavior, their shopping habits and how they rely on authentic user-generated content. Key findings include:

  • 97% of consumers consult product reviews while 85% of consumers seek out negative reviews before making a purchase.
  • Over one-third of shoppers won’t purchase products in a brick-and-mortar store without first consulting reviews.
  • Today, 50% of consumers write reviews for products they’ve purchased, an increase from 42% in 2014.
  • The majority of consumers read between one and 10 reviews before making a purchase.

To read the full white paper please visit, The Growing Power of Reviews report or listen to a breakdown of the survey results in a webinar recording.

About PowerReviews
PowerReviews works with more than 1,000 global brands and retailers to deliver cloud-based software that collects and displays ratings and reviews and questions and answers on websites. PowerReviews unifies and amplifies the voice of the consumer throughout their journey, across all channels to help consumers make better purchase decisions and to help businesses drive conversion and improve products and services. Ratings and reviews are essential for consumers as they search and shop online and in-store, driving traffic on more than 5,000 websites, creating actionable insights to improve products and services, increasing conversion, and growing online site-wide sales. The Open Network reaches more than one billion in-market shoppers every month, giving retailers and brands the power to reach shoppers wherever they are. For more information, visit www.powerreviews.com.

New Collaboration Provides Merchants with Seamless Integration of Ratings & Reviews and Question & Answer Capabilities

CHICAGO – January 30, 2018 – PowerReviews, a leading provider of ratings, reviews and question and answer technology to more than 1,000 global brands and retailers, today announced a partnership with Magento Commerce, a worldwide leader in cloud digital commerce innovation. The partnership allows for fast, cost-effective implementation of ratings and reviews and question and answer technology, as well as increased review coverage through syndication for merchants on the Magento Commerce platform.

“Consumers are increasingly making purchasing decisions based on other shoppers’ feedback. Ratings and reviews are the top consideration for consumers making a purchase, behind only the price of a product,” said Sara Rossio, senior vice president of product, PowerReviews. “Our partnership with Magento will allow retailers of all sizes to seamlessly implement Ratings & Reviews and Questions & Answers to collect and display user-generated content on their sites.”

“PowerReviews is a global leader in user-generated content, and we are pleased to welcome them as a General Technology Partner for ratings and reviews,” said Ryan Murden, Head of Business Development at Magento Commerce. “We partnered with PowerReviews to deepen their Magento Commerce integrations, and help merchants seamlessly collect, display and syndicate product review content across the web.”

PowerReviews’ partnership with Magento provides merchants with:

  • Content Collection: Display authentic user-generated content, including star ratings, questions and answers and native photos and videos directly in the review display
  • Content Syndication: Access to the Open Network increases visibility by distributing reviews collected on brand sites to a vast syndication network of top retailer sites, reaching one billion shoppers across the web
  • Customization and Flexibility: Ratings & Reviews and Questions & Answers are easily implemented and fully customized to fit the look, feel and branding of any Magento merchant’s site
  • Analytics: Advanced reporting and metrics improve review collection and display, help Magneto merchants collect and analyze customer feedback to enhance products and the shopping experience

About PowerReviews
PowerReviews works with more than 1,000 global brands and retailers to deliver cloud-based software that collects and displays ratings and reviews and questions and answers on websites. PowerReviews unifies and amplifies the voice of the consumer throughout their journey, across all channels to help consumers make better purchase decisions and to help businesses drive conversion and improve products and services. Ratings and reviews solutions from PowerReviews are essential for consumers as they search and shop online and in-store, driving traffic on more than 5,000 websites, creating actionable insights to improve products and services, increasing conversion, and growing online site-wide sales. The Open Network reaches more than 1 billion in-market shoppers every month, giving retailers and brands the power to reach shoppers wherever they are. For more information, visit www.powerreviews.com.

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