PowerReviews, Inc. Cookie & Privacy Policy

         

Effective Date: 1/23/2013; Last Updated 09/18/2013

This privacy policy is intended to inform you about PowerReviews'("PowerReviews", "we", "us", or "our") collection, use, and disclosure of information that we receive through the software and advertising services ("Services") that we provide on third party websites of our Clients (the "PowerReviews Network"), through our corporate website, www.powerreviews.com ("Website"), and through the business applications offered on the Website ("BizApps"). We collect information from visitors to the PowerReviews Network, the users of the BizApps, and visitors to the Website (collectively "Consumers").

1.       Overview

a.       The Services help our Clients engage with Consumers during the buying process, gather and display product feedback from Consumers to drive purchase decisions, and analyze and act upon that Consumer feedback. For more information on our Services, please feel free to contact PowerReviews using one of the methods listed here

 

2.       Information We Collect Through the PowerReviews Network

a.       Information You Submit

                                                     i.     User Generated Content. As part of our Services to our Clients, we provide Consumers the ability submit reviews, comment on or rate goods, products and services on websites within the PowerReviews Network (collectively, "User Generated Content"). You should be aware that any information you provide in the area that is intended to collect such User Generated Content will be published on a publicly facing website and will be read, collected, and used by PowerReviews, its subsidiaries, vendors and Clients. Therefore, please do not include any information within these areas that you do not want to share with the general public, including personally identifiable information, such as your name, email address or financial information. PowerReviews uses User Generated Content for providing the Services to our Clients, marketing research, new product development, to personalize or improve our Services, and for analytical purposes.

                                                    ii.     Consumer Account Info. In order to submit User Generated Content, you will have to create an account with the PowerReviews Client whose products, services or goods you are reviewing or rating. During the course of creating an account, you may be asked to submit information, such as but not limited to, your name, email address, mailing address or phone number, and other data (collectively, "Consumer Account Info"). The Consumer Account Info may be collected by both PowerReviews and the applicable PowerReviews Client. PowerReviews uses Consumer Account Info to assist with the creation of an account, provide you the ability to review, comment on or rate products, or otherwise create content across Client websites on the PowerReviews Network.

                                                   iii.     How PowerReviews' Clients Use User Generated Content and Consumer Account Info. To further understand how the PowerReviews Client to whom you have submitted User Generated Content and Consumer Account Info will use such data, please consult the terms and conditions on that Client's website (e.g. the privacy policy).

b.      Cookies and Other Technologies

                                                     i.     We use cookies, web beacons and other technologies to collect information from Consumers on the PowerReviews Network. Our technologies may collect the IP address of your computer, the pages you visit within the PowerReviews Network, the date and time of your visit, browser type and version and other click-stream data (collectively "Analytics and Tracking Data"). We use the Analytics and Tracking Data to operate the Services, enable the submission of User Generated Content, to enable anonymous analytics and measurement reporting. i

                                                    ii.     Types of Technologies on the PowerReviews Network.

1.       Web Beacons. Web beacons are small, graphic images on web pages or web-based documents or in email messages. We use web beacons in order to, determine the usefulness of the information our Services provide and to analyze general user traffic patterns.

2.       Cookies. PowerReviews uses its Client's cookies on the PowerReviews Network. For more information on cookies, including how you can opt out, disable or delete cookies, please click here.

c.       Correcting, Updating or Deleting Your Information

                                                     i.     If you would like to access, correct, amend, or delete Consumer Account Info or User Generated Content submitted through a Client, please contact that Client directly. If our Client requests us to update or remove your information from our systems, we will respond to their request within thirty (30) days. If you would like to access, correct, amend or delete any of your personally identifiable information held by PowerReviews, please contact us using one of the methods listed in this policy.

 

3.       Information We Collect Through the Website

a.       Information You Submit

                                                     i.     There are various areas on the Website where you have the opportunity to provide us with information. For example, you may submit your name, email address, or phone number if you contact us or request information about PowerReviews or our Services. We will use the information we collect on the Website to respond to your inquiries, provide you with the requested service or information, send you marketing communications, or improve the Website.

                                                    ii.     If you choose to use our referral service to tell a friend about our site, we will ask you for your friend's email address. We will automatically send your friend a one-time email inviting him or her to visit the site. We do not store this information for future purposes.

b.      Cookies and Other Technologies

                                                     i.     PowerReviews Technology. We use cookies and other technologies to collect information on the Website. Our cookies give us access to information about your browsing patterns, which we use to personalize your experience and to analyze general user traffic patterns. We do this so that we may determine the usefulness of the information on the Website, the effectiveness of our navigational structures and to otherwise improve the Website.

                                                    ii.     Third Party Technology. The Website uses the cookies and web beacons of third party providers to assist us with analyzing site traffic, help us determine the effectiveness of content on our site and to manage our advertising on other websites. Our advertising partners use cookies or web beacons to collect information about your visit to the PowerReviews website, as well as other websites, to display advertisements that may be of interest to you. For more information on our third party partners that are setting cookies on the Website or if you wish to not have the information collected on the Website used for the purpose of serving you targeted ads, please see click here.

                                                   iii.     Combination of Data. To assist us with our marketing efforts, the personal information of our Clients, such as email address, may be combined with the data collected by cookies or web beacons.

                                                   iv.     Social Media. Our website includes social media features, such as the "Facebook" or "Twitter" buttons. These features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the feature to function properly. Social media features are either hosted by a third party or hosted directly on our website. Your interactions with these features are governed by the privacy policy of the company providing them.

c.       Opting Out

                                                     i.     Cookies. For more information on cookies on the Website, including how you can opt out, disable or delete those cookies, please click here

                                                    ii.     Marketing Communications. From time to time, we may send marketing communications to anyone that has submitted an email address through the Website. Out of respect for your privacy, you may choose to stop receiving our newsletter or marketing emails by following the unsubscribe instructions included in these emails or by contacting us via one of the methods listed in this policy.

d.      Correcting, Updating or Deleting Your Information

                                                     i.     If you wish to correct, update, or delete your personal information submitted through the Website, you may do so through your account settings, if applicable, or by contacting us via one of the methods listed in this policy. We will respond to your request within thirty (30) days.

 

4.       The Information We Collect Through the BizApps

a.       Information You Submit When Using the BizApps

                                                     i.     As part of your account with PowerReviews, we may collect your personally identifiable information. For example, we may collect your name, email address, or phone number as part of your account contact information. We will use the information we collect through the BizApps to respond to your inquiries, provide you with the requested service or information, send you marketing communications, or improve our website and the BizApps.

b.      Cookies and Other Technologies

                                                     i.     Third Parties. PowerReviews uses the cookies and web beacons of third party providers to assist us with analyzing how our BizApps are used, help us determine the effectiveness of content on our site and to improve the BizApps' user experience.

c.       Opting Out

                                                     i.     Cookies. For more information on cookies, including how you can opt out, disable or delete cookies, please click here.

                                                    ii.     Marketing Communications. From time to time, we may send marketing communications to anyone that has submitted their email address through the BizApps. Out of respect for your privacy, you may choose to stop receiving our newsletter or marketing emails by following the unsubscribe instructions included in these emails or by contacting us via one of the methods listed in this policy.

d.      Correcting, Updating or Deleting Your Information

                                                     i.     If you wish to correct, update, or delete your personal information submitted through the BizApps, you may do so through your account settings, if applicable, or by contacting us via one of the methods listed in this policy. We will respond to your request to access within thirty (30) days.

 

5.       Testimonials on the Website

 

a.       If you submit a testimonial to the Website, we will post your testimonial along with your name. Any testimonial you submit is subject to the submission terms and conditions that were presented at the time of submission. If you wish to update or delete your testimonial, you can contact us via one of the methods listed in this policy.

 

 

6.       What are Cookies?

a.       Generally - A cookie is a small text file that some websites place on your computer.

b.      Uses

                                                     i.     Cookies are generally used to:

1.       Collect information about the pages you view and your activities on the site.

2.       Enable sites to recognize you, for example by:

a.       Remembering your user ID.

b.      Allowing you to share content with your social network.

c.       Remembering content you submitted or comments you made.

d.      Keeping track of your preferences, if you visit the site again.

                                                    ii.     The cookie stores this information which is then transmitted back to the website's computer (or server), which generally is the only computer that can read it. You can set your Web browser to warn you about attempts to place cookies on your computer, or to limit the type of cookies you allow.

c.       Types of Cookies

                                                     i.     There are two general types of cookies: session cookies and persistent cookies.

1.       Session Cookies

a.       In general, session cookies:

                                                                                                                 i.     Help with navigation and usability on websites

                                                                                                                ii.     Only record information during one visit to a website and then are erased.

                                                                                                               iii.     Are enabled by default in order to provide the best user experience possible.

                                                                                                               iv.     Are known as Tier 1 technologies under applicable government guidance.

 

2.       Persistent Cookies

a.       In general, persistent cookies:

                                                                                                                 i.     Stay on your computer and record information every time you visit some websites.

                                                                                                                ii.     Are stored on the hard drive of your computer until you manually delete them from a browser folder, or until they expire, which can be months or years after they were placed on your computer.

d.      Cookies set by PowerReviews on the PowerReviews Network. PowerReviews does not set any session cookies on the PowerReviews Network, only persistent cookies.

 

 

Information on persistent cookies set by PowerReviews and third parties on the PowerReviews Network

Purpose of Cookie

Alternative (if you disable, block or opt-out)

To enable anonymous analytics & measurement reporting. ("PowerReviews Network Cookie")

 

If cookies are disabled or blocked then users will not be tracked via an anonymous unique identifier.

To serve online advertising.

 

 

*As of the last date this policy was updated, the following PowerReviews partners set third party cookies to serve online advertising: Doubleclick and Rocketfuel ("Ad Partners").

 

If cookies are disabled or blocked then users may still see ads on sites that choose to serve ads, however, such ads will not be tailored to the user based on the user's browsing history. You can opt out of our Ad Partners' cookies by visiting their website. Additionally, you can learn more about ad-serving companies and opt out from their use of cookies at the following websites: http://www.networkadvertising.org/understanding-online-advertising; or http://www.aboutads.info/choices/

 

e.       Cookies on the Website and the BizApps. Some of the cookies we commonly use are listed in the following table. This list is not exhaustive, but it is intended to illustrate some of the reasons we set cookies.

Information on cookies set by third parties on the Website

Type of Cookie/Purpose

Alternative (if you disable, block or opt-out)

Advertising cookies. These cookies may be set through our website by our advertising partners. Data may be collected by these companies that enable them to serve up advertisements on other sites that are relevant to your interests.

If cookies are disabled or blocked then users may still see ads on sites that choose to serve ads, however, such ads will not be tailored to the user based on the user's browsing history. You can opt out of our Ad Partners' cookies by visiting their website. Additionally, you can learn more about ad-serving companies and opt out from their use of cookies at the following websites: http://www.networkadvertising.org/understanding-online-advertising; or http://www.aboutads.info/choices/

 

f.       Deleting, Disabling and Opting-out of Cookies

                                                     i.     To delete session cookies, simply close your web browser or turn off the computer's power. The session cookies will be deleted automatically.

                                                    ii.     Simply closing your web browser or turning off your computer will not delete persistent cookies. In order to delete persistent cookies, you will need to manually delete them through your browser's settings options.

                                                   iii.     You can disable both session and persistent cookies by adjusting the settings on your web browser. For instructions on disabling cookies, click here

                                                   iv.     If you wish to opt out of data collection by the PowerReviews Network Cookie, please see the "Opting Out" section below.

g.      Opting out of Marketing Communications.

                                                     i.     If you receive marketing communications from one of our Clients and would no longer like to be contacted by them, please contact that Client directly.

                                                    ii.     If you receive marketing communications from PowerReviews and would no longer like to be contacted by us, please send a request to be opted out of marketing communications to privacy_request@powerreviews.com or by using the opt-out functionality in the marketing email.

 

7.       Updates to This Policy

a.       We may update this policy from time to time. When we do, we will also revise the "last updated" date at the beginning of the policy. If we make any material changes we will notify you by email (sent to the e-mail address specified in your account, if applicable) or by means of a notice on this website prior to the change becoming effective.

b.      We encourage you to review this policy periodically to stay informed on our privacy practices.

 

8.       Contacting Us

3900 N. Capital of Texas Hwy, Suite 300

Austin, TX  78746

Attn: Privacy

 

a.       If you have questions or complaints regarding our privacy policy or practices, please contact us at privacy@PowerReviews.com. If you are not satisfied with our response you can contact TRUSTe here.

 

9.       Safe Harbor

a.       PowerReviews complies with the U.S. - E.U. Safe Harbor framework and the U.S. - Swiss Safe Harbor framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal data from European Union member countries and Switzerland. PowerReviews has certified that it adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement.  To learn more about the Safe Harbor program, and to view PowerReviews's certification, please visit http://www.export.gov/safeharbor/.

 

10.    Children

a.       We do not knowingly collect information from children less than 13 years of age.

 

11.    Disclosure of Information

a.       We will share your personal information with third parties only in the ways that are described in this privacy policy. We do not sell your name, phone number, email or mail address to third parties.

b.      Consumer Account Info may be made available to our Clients in certain circumstances. For example; if a you submit a question about a product to a website on the PowerReviews Network, the question and your email address will be shared with the company that controls the website that the question was submitted to, the product manufacturer, or retailer to help answer the question.

c.       We may share User Generated Content and Consumer Account Info with third-party service providers (e.g., email service providers, data storage and processing facilities) in order for those service providers to perform business functions for us or on our behalf. These companies are authorized to use your personal information only as necessary to provide these services to us.

d.      We will also disclose any information we collect, use or receive: if required or permitted by law, such as to comply with a subpoena, or similar legal process; and, when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.

e.       In addition, any information in our possession or control will be disclosed in connection with any merger, acquisition, debt financing, sale of company assets, or other business transaction in which data could be transferred to third parties as one of our business assets.

 

12.    Data Retention

a.       We retain all personal information collected by or provided to us through the PowerReviews Network, the Website and the BizApps until the information is no longer necessary to: provide you with services; respond to your requests; authenticate your identity across the PowerReviews Network (e.g. for use with social authentication); monitor for fraudulent activity; and, comply with our legal obligations, resolve disputes, and enforce our agreements.

 

13.    Data Security

a.       We use security measures, including Secure Socket Layer encryption (SSL), that are reasonably designed to protect the information we collect from unauthorized access, disclosure, alteration, or destruction. Please be aware, however, that no data security measures can be guaranteed to be completely effective. Consequently, we cannot ensure or warrant the security of any information.

 

14.    Other Information

a.       The Website includes links to other websites whose privacy practices may differ from those of PowerReviews. If you submit personal information to any of those sites, your information is governed by their privacy statements. We encourage you to carefully read the privacy statement of any website you visit.

 

15.    Affiliate Privacy Policies

a.       If you are interested in the privacy policy for Buzzillions or Bazaarvoice, please visit their respective privacy policies by clicking here for Buzzillions and here for Bazaarvoice.