Increase conversions by answering questions within 24 hours, the crucial time period that determines the success of turning browsers into buyers.
Social Answers improves relevance and freshness of content for search engine optimization (SEO) with keyword-rich, permanent assets on product pages.
Q&A conversations provide real time feedback that can reduce return rates, eliminate support costs and improve products and services.
According to Forrester, 55% of online shoppers are likely to abandon their online purchase if they can’t find a quick answer to their question.
Social Answers from PowerReviews increases conversions by allowing you to provide fast answers to questions from online shoppers. With Social Answers question and answer software you can display answers from your internal subject matter experts, verified buyers, or an online community. Skechers saw a 32% conversion increase with Social Answers.
Unlike traditional one-to-one support channels such as email, phone, or live chat, Social Answers FAQ software displays questions and answers as permanent assets on the product page, and are in the voice of actual shoppers, contributing to the authenticity of the content. This keyword-rich content improves organic search traffic and helps shoppers refine their purchase decisions.
“Because a customer who submits a question is already engaged, if we can give them the answer they want in a timely fashion they usually buy the shoe.”- Timothy Lakin, E-commerce Merchandising Manager, Skechers
“With Social Answers we were able to boost our rankings in Google’s natural search for the keyword “shoes” to be on the first page of results.”- Timothy Lakin, E-commerce Merchandising Manager, Skechers