Women’s Attitudes Towards Halloween
This year, most women plan to celebrate Halloween. And many are willing to get an early start.
plan to celebrate Halloween this year.
0
%
say it’s never too early for Halloween items to be showcased online or in-store.
0
%
Women’s Halloween Budgets
The majority of women plan to spend on Halloween items this year. Here’s a closer look at their expected Halloween budgets for 2023.
Anticipated Overall Halloween Spend
(Including events, activities, gifts, costumes, candy, meals, parties, decor, etc.)
of women consider Halloween to be a significant shopping period for their household.
0
%
The Influence of User-Generated Content for Women
Women rely on user-generated content when shopping across myriad product categories – including Halloween items.
Ratings and Reviews
will consider ratings and reviews when purchasing a Halloween costume.
0
%
will consider this content when purchasing Halloween candy or food.
0
%
User-Generated Photos and Videos
will consider photos and videos from other shoppers when purchasing a Halloween costume.
0
%
will consider this content when purchasing Halloween candy or food.
0
%
Women’s Willingness to Try New Brands and Vendors for Halloween Shopping
When it comes to Halloween shopping, most women are willing to give new-to-them brands and vendors a try.
are willing to shop with a new vendor or brand for a Halloween costume.
0
%
feel this way when shopping for Halloween candy or food.
0
%
are willing to give a new to them brand or store a try when shopping for Halloween decor.
0
%
The 2023 Halloween Spending Trends report is based on a survey of 18,906 US consumers fielded in August 2023.
Check out the survey hub for further insights.
Check out the survey hub for further insights.
