3 Reasons Negative Reviews Aren’t So Spooky Posted on by PowerReviews Team CAUTION only ecommerce BRANDS COMMITTED TO WINNING should scroll REASON ONE “The 5-Star Scaries” Consumers think 5 star average ratings seem too good to be true. 5 star ratings = drop off in web traffic Source: UGC Benchmarks: Review Influence on Online Traffic to Product Pages Impact of Average Rating on On-Page Conversion 5 star ratings = drop off in conversion Source: Ratings & Reviews Benchmarks: Average Rating Impact on Conversion REASON TWO Negative Reviews Exorcise Nightmare Scenarios Negative reviews have become eerily more important in recent times. This is because they assure consumers they can live with worst-case scenarios. How many consumers specifically seek out negative reviews? 0 % TODAY 0 % 2018 0 % 2014 Source: The Ever Growing Power of Reviews REASON THREE Negative Reviews a Superpower for Bigger Spenders Consumers who spend more online are more likely to seek out one-star reviews. Consumers who explicitly seek out 1-star reviews when searching review content Average monthly spend: $0 42% Average monthly spend: $1-$250 57% Average monthly spend: $251-$500 65% Average monthly spend: $501-$1,000 65% Average monthly spend: $1,000+ 71% How to turn negative reviews into magic dust for your business Display Them Consumers clearly find negative reviews useful so give them what they want Respond to Them Show shoppers you care and/or have taken action Analyze Them Identify and implement improvements to marketing, product and more. Why Negative Reviews are Good for Business (and 3 Ways to Leverage Them) LEARN MORE ➪