The quantity of reviews available for a given product matters to shoppers.
But what number should you aim for, and how does review volume impact conversion?
Reviews drive more shoppers to your site
Drive more traffic to your product pages by increasing review volume.
Analysis based on an illustrative sample of 8,841,414 Product Display Pages (PDPs) - which accounts for 27,702,856,033 page visits in total. Review volume data correct as at August 11, 2022.
Bottom line: Review volume is one of the top factors shoppers consider when reading reviews, second only to star rating. There’s no magic number, but typically the more reviews the merrier.
Three ways you can increase review quantity without sacrificing quality:
PRIORITIZE
Make it a priority to collect a high volume of reviews for the products in your catalog, and if you are a brand, leverage syndication networks to share natively collected reviews with retail partners.
NO PRODUCTS LEFT BEHIND
To avoid launching a product without reviews, run a pre-launch product sampling campaign which involves distributing samples prior to launch, and then asking consumers to share their feedback by writing a review.
GET CREATIVE
While email is the most common review collection method, there are others. Asking for reviews via text message and on store receipts are two such examples. Are you maximizing your opportunities to ask for reviews?