The quantity of reviews available for a given product matters to shoppers.
But what number should you aim for, and how does review volume impact conversion?
Reviews drive more shoppers to your site
Drive more traffic to your product pages by increasing review volume.
No reviews = no good
If there are no ratings and reviews for a product, who would be less likely to buy it?
Overall
80%
Boomers
70%
Gen X
78%
Millennials
86%
Gen Z
90%
More reviews = more buyer confidence
Is review volume more important to shoppers when purchasing from a new-to-them brand or product?
Overall
71%
Boomers
61%
Gen X
68%
Millennials
76%
Gen Z
84%
25 reviews per product is the bare minimum
More than half of customers require 25+ reviews to feel comfortable making a purchase.
Minimum Review Volumes Required To Make a Purchase
What is the MINIMUM number of reviews a product needs to have for you to feel comfortable purchasing it?
Consumers have high expectations–meeting them pays off
Conversion lift relative to number of reviews displayed
Conversion Lift Relative to Number of Reviews Displayed
0 Reviews Displayed
0%
1-100 Reviews Displayed
76.7%
101-250 Reviews Displayed
143.2%
251-500 Reviews Displayed
166.4%
501-1000 Reviews Displayed
172.1%
1001-5000 Reviews Displayed
224.7%
5000+ Reviews Displayed
292.6%
Bottom line: Review volume is one of the top factors shoppers consider when reading reviews, second only to star rating. There’s no magic number, but typically the more reviews the merrier.
Three ways you can increase review quantity without sacrificing quality:
PRIORITIZE
Make it a priority to collect a high volume of reviews for the products in your catalog, and if you are a brand, leverage syndication networks to share natively collected reviews with retail partners.
NO PRODUCTS LEFT BEHIND
To avoid launching a product without reviews, run a pre-launch product sampling campaign which involves distributing samples prior to launch, and then asking consumers to share their feedback by writing a review.
GET CREATIVE
While email is the most common review collection method, there are others. Asking for reviews via text message and on store receipts are two such examples. Are you maximizing your opportunities to ask for reviews?
