Consumers have a high demand for site performance and speed. In case you’re not sure what all the hype is about, we put together a list of the most interesting facts that show why load times are essential for businesses wanting to improve site experiences:
- 47% of consumers expect a webpage to load in 2 seconds or less.
- 79% of users experiencing slow load times won’t make a purchase from that website again.
- A 1-second delay means an 11% loss in page views and a 7% decrease in conversion.
- A 1-second delay in load time would cost Amazon $1.6 billion each year.
As you can see, consumers don’t have the patience for slow loading sites. And with an endless aisle of options, they don’t need to.
Enhancing Site Speed Is Our Goal
The breakdown of pages and their size reduction:
|Page Type||Percent Size Reduction|
|Product Listing Page (Category Pages)||61%|
|Product Details Pages||20-26%|
|Write a Review & Review Your Purchases||40%|
How Does This Compare to Others?
This company displays review snippets on their Product Listings Pages, features Ratings & Reviews on their PDPs and has a total bundle size of 266.4kb. With PowerReviews, Company 2 would be able to load their PLPs at 85kb (68% smaller) and their PDPs at 160kb (40% smaller).
How Will This Affect Me?
At PowerReviews, we are focused on helping our clients win. This means investing in different areas of our business that will have a great impact on our clients and ultimately their shoppers.
Check back in our next installment when we share some ways you can do this! Until then, if you have any questions, please don’t hesitate to reach out!