Formerly Stella Pulse

Introducing Journey IQ™

Turn customers into mystery shoppers.

Measure your customer experience with insights from people who know your brand best–your customers. Create better experiences and increase customer loyalty.

customer experience hero image

Build Scale

Dramatically increase the scale of your mystery shopping program by leveraging your customers.


360 Insights

Get both objective and subjective insights in real time for a complete picture of the customer experience.


More Sales

50% of customers who complete a mystery shop also make a purchase, even though it’s not required.

Easy to get started

How it Works

Journey IQ™ empowers your customers to offer in-depth, actionable insights on their in-store experience in real time. Get started in just four easy steps.

Customer checklist
Journey IQ customer checklist
step 1
Build your mission

Decide on the objective data points you want customers to collect. Our research experts guide you to uncover insights that matter most with highly effective methodologies.

Customer profile
Customer profile
step 2
Select your audience

Use your customer database to build a segment best suited to answer your most important questions. Choose from a broad cross-section or hyper-targeted group of customers. If you can’t leverage your existing customer base, don’t sweat it. Tap into our network of consumers and still gain insights across your in-store customer experience.

SMS Invite
SMS Invite
step 3
Send invites

Trigger SMS or email invites to target customers with details of your shop and your incentive offer. The gamified nature of shops creates a high level of engagement and increases loyalty. So much so, 99% of customers who complete a shop, say they would do it again.

Analytics Report
Analytics Report
step 4
Get deep insights

Act swiftly on deep insights in your dashboard collected directly from your customers’ devices in real time. This in-the-moment collection ensures accurate, authentic and relevant feedback from the people that matter most–your customers.

Process Matters

Quality Assurance

Poor data quality undermines confidence. That’s why our QA process includes reviewing each response to ensure accuracy.


honeygrow logo

With Journey IQ, we get more holistic insights at a scale that was never possible before.

Kyle Brown
Director of Operations at honeygrow
Learn More

Mystery Shopping 101

Get started by measuring your customer experience.

Learn More

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