Amazon Takes a Stand on Fake Reviews: How Can You Keep Yours Authentic?
Earlier this week, there was a lot of media buzz ...
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Co-creation: Your Next Big Idea Can Come From Anywhere
I recently finished author Paul M. Rand’s “Highly Recommended: Harnessing ...
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The Importance of Reviews for High Consideration Items
Reviews are an important element in a shopper’s journey. In ...
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Too Good to Be True: The Power of Negative Reviews
Shoppers are more likely to buy products that have higher ...
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PowerReviews & Northwestern’s Spiegel Research Center Find 5 Star Product Ratings Are Too Good to Be True
Study explores how specific features of ratings and reviews, such ...
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evo Increases Reviews Written on Mobile by 204%
evo is a leading online retailer of outdoor gear and ...
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