The Perfect Review:
At a Glance
When thinking about the concept of “the perfect review,” always remember the purpose of any customer-generated content. Reviews are simply a vehicle for building trust with customers by delivering an authentic depiction of your products.
But what exactly makes a “perfect review?“
But what exactly makes a “perfect review?“
Informative Title
Titles need to grab shopper attention quickly.
Rating
Five star reviews are ideal but consumers value authenticity above all.
Five star reviews are ideal but consumers value authenticity above all.
An artificially-inflated rating will only lead to distrust of your brand.
Verified Buyer
Ensures content is 100% reliable, and more valued by consumers.
Relatable Stories
Real-life accounts of use cases add value and color that is critical to the buying decision.
Real-life accounts of use cases add value and color that is critical to the buying decision.
Length
Reviews longer than 500 characters are proven to generate a greater number of conversions.
Reviews longer than 500 characters are proven to generate a greater number of conversions.
Contextual Media
Authentic imagery and video “out in the wild” adds unrivaled credibility.
Authentic imagery and video “out in the wild” adds unrivaled credibility.
Profile Info
Specific demographic detail to make content relatable and relevant.
Specific demographic detail to make content relatable and relevant.
Get more insights in the latest PowerReviews guide:
The Ultimate Guide to the Perfect Review
and how to cultivate more of them
Impact of Reviews on Conversions
Reviews convert browsers into buyers. Learn how to leverage the best ones, and see why you’re leaving dollars on the table with inadequate reviews.
The Anatomy of a perfect review
A perfect review has a number of elements. Understand exactly what these are (including the data that proves it) by downloading this Guide.
6 Strategies to collect better reviews
Learn six strategies you can start leveraging right now to generate the best-quality reviews for any product or campaign.
