Featured Presenters

brittany busch headshotBrittany Busch, Senior Customer Success Manager at PowerReviews

As Senior Customer Success Manager at PowerReviews, Brittany Busch works with a variety of enterprise clients to provide measurable results and prove value and ROI. Brittany has over ten years of experience in digital marketing and account management and is passionate about relationship building and community service.




Kelli Ellison headshotKelli Ellison, Senior Customer Success Manager at PowerReviews

As Senior Customer Success Manager at PowerReviews, Kelli Ellison has partnered with enterprise clients in the health and beauty, CPG and apparel industries to maximize review volume and ROI. Through success plans and hands-on training, Kelli helps customers optimize strategies to achieve their business goals.

Featured Presenter

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RJ De La Cruz | Senior Customer Success Manager, PowerReviews


As a Senior Customer Success Manager at PowerReviews, RJ De La Cruz partners with leading brands and retailers to ensure client success and value from the PowerReviews platform. He has over 15 years of experience in driving customer satisfaction and has worked with companies in a wide range of industries.

Speaker: PowerReviews CEO Matt Moog

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Guest Speaker: Forrester VP/Principal Analyst of Digital Business Strategy Brendan Witcher

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Featured Presenter

Jon Drennan | VP of Account Management | Olapic

Jon Drennan | VP of Account Management | OlapicJon oversees the success of the Olapic’s 240+ clients through a growing team of account managers and strategists. Olapic leads the visual marketing space and empowers brands across apparel, luxury, beauty, consumer electronics, CPG and travel to leverage user ­generated photos to drive sales and increase customer engagement. Prior to joining Olapic in early 2014, Jon worked at Salesforce.com as a Senior Client Success Manager in the Marketing Cloud, and prior to that he spent over seven years helping non­profits define and execute technology solutions.


Featured Presenter

Ryann Bird | Manager, Client Success

Ryann oversees a talented group of Client Success Directors as they help clients generate content, increase traffic to their sites, and utilize tools and features. Through hands-on training and consultative instruction, her team is equipped to help clients with innovative strategies aimed at making UGC a striking feature of their sites. Ryann’s background in client success in different industries allows her to bring a unique perspective to this role. Prior to joining PowerReviews, Ryann worked as a Client Service Specialist at Cappex.com, a technology company that connects colleges with potential students.

Featured Presenter

Rebecca Grimes | VP Marketing

As Vice President of Product Marketing, Rebecca Grimes is responsible for defining, managing and executing PowerReviews’ go-to-market strategy, as well as driving initiatives tied to growing the PowerReviews Open Network. Rebecca brings nearly 20 years of experience developing marketing, product, sales and business development strategy. Prior to PowerReviews, Rebecca spent five years leading sales and marketing teams at Vibes. Before Vibes, Rebecca led product, marketing and go-to-market strategy for companies including Panduit, Jentro Technologies, West Corporation and ServiceMaster.

Featured Presenter

Arend Henderson | Senior Vice President, Analytics

Arend is the SVP, Analytics for PowerReviews. He is responsible for leading the analytics team, which develops behavioral insights and other optimization and measurement solutions for our clients.

The insights gathered from his team include powerful reporting capabilities to provide metrics that support our clients’ increase in conversion rates, as well as guide them in developing future strategies.

Prior to coming to PowerReviews, Arend has held a series of leadership roles in analytics and other strategic marketing for about 20 years. In Arend’s most recent role with Conversant Media he developed an automated analytics and reporting platform that provided deep, actionable consumer insights and advertising effectiveness measurement.

Featured Presenter

Lesli Esposito | Partner | DLA Piper

Lesli C. Esposito focuses on complex commercial litigation and government investigations, concentrating in the fields of antitrust and consumer protection. She represents a wide range of corporations, as well as individuals, as both plaintiffs and defendants.

Lesli has extensive experience litigating antitrust and consumer protection matters in both federal and state courts, as well as representing parties in class actions. She also has extensive experience representing clients in antitrust and consumer protection government investigations, including investigations conducted by the Department of Justice, Federal Trade Commission, Consumer Financial Protection Bureau, Department of Transportation, Federal Aviation Administration and state Attorneys General.

She represents clients in a variety of industries, among them pharmaceuticals, healthcare, consumer products, telemarketing, oil and gas, mortgage lending and legal services. Her matters have involved a wide range of claims, including but not limited to allegations of price fixing, abuse of monopoly power, conspiracy, false advertising, and tortious interference, as well as alleged violations of various FTC, FCC and FDA regulations, such as the Telephone Consumer Protection Act.

Featured Presenter

Kim Feil | CEO | bizHive

Feil leads and consults on transformations by working with companies to formulate profitable value propositions to tap unrealized competitive advantage.

She has been a retailer, general manager, consultant and ecommerce leader in marketing, sales and strategy at OfficeMax, Walgreens, Sara Lee, Kimberly-Clark, Information Resources Inc, Dr Pepper/7UP and Frito-Lay, giving her a unique 360-degree multi channel perspective.

She serves on the boards of On the Border Mexican Grill & Cantina and Krystal Co. and is advisor to RetailNext, Aspire Healthy Energy Drinks and 12 Digit Media. She is a past board member of Roundy’s. She has been named a “Woman to Watch” by Ad Age, Crain’s Chicago Business, and Consumer Goods & Technology magazines; dubbed a “futurist” by Fortune Magazine; and recognized by Advertising Women of New York in 2010 for “Changing the Game.”

She is inducted in the In-Store Marketing Institute Hall of Fame. She is president of the CMO Club-Chicago, serves on the Global Retail Marketing Association Advisory Board, and was Chair of the 2014-15 American Heart Association Chicago Go Red for Women campaign.

Featured Presenters


Theresa O’Neil | Senior Vice President, Marketing

Theresa is the SVP of Marketing for PowerReviews. She is responsible for building and leading the PowerReviews marketing team in the development and execution of programs that increase awareness of the PowerReviews brand and technology, generate leads and support direct and indirect channels to grow revenue and profitability.

Theresa brings more than 20 years of experience developing marketing, sales and business development strategy. Prior to PowerReviews, Theresa founded Artha Communications, a firm dedicated to marketing for software companies. Before founding Artha, Theresa led marketing and business development for companies including IBM, InRule Technology, Showcase, and Platinum Technology.


Cheryl Amaya | Workarea | Director of Customer Success

Cheryl Amaya is the quintessential customer advocate and has been with WebLinc for over five years. At the top of her priorities is identifying merchants’ needs and guiding them to find the best solutions for their online business.

She maintains a relationship with every retailer using the Workarea platform, including Sanrio/Hello Kitty, U.S. Polo Assn., and Woodcraft, wherein she evaluates their ecommerce solutions to help them maximize revenue. Cheryl employs a holistic approach by benchmarking the digital commerce industry, researching the competitive landscape, analyzing user data and traffic flow, auditing SEO efforts, and evaluating how each customer is differentiating their brand in the bigger ecommerce picture.

Entrepreneurship runs in Cheryl’s blood as she co-founded an online marketing and business resource firm, helping entrepreneurs to develop their unique business models and online presence. She also published an international sports magazine and has taught junior high students.

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