The rise of visual and social content created on mobile devices has redefined what makes the perfect review. At the same time, review fraud is at an all-time high, eroding consumer trust. As a result, best practices for collecting and maximizing the use of customer-generated review content have changed.
According to PowerReviews proprietary data, by optimizing customer-generated content collection, brands experience an increase in conversion by up to 82%. How do you gather quality reviews that will drive conversion, reduce returns and deliver helpful insights to customers?
In this webinar co-hosted with eMarketer, Carol Krakowski, Director of Insights, discusses the anatomy of the perfect review, along with proven strategies on how to collect and leverage customer-generated content.
View this on-demand webinar to learn:
- What characteristics great reviews have in common
- Engagement strategies to collect the right content from your customers
- Best practices for maximizing the impact of authentic reviews
Webinar Speaker
Carol Krakowski, Director of Insights at PowerReviews
![Carol Krakowski headshot](https://www.powerreviews.com/wp-content/uploads/2020/02/linkedinheadshot-300x300.png)
Carol Krakowski partners with the Customer Success and Analytics teams at PowerReviews to maximize client value using PowerReviews data. With a passion for telling stories with data, she has more than eight years of experience analyzing ecommerce companies and datasets to power insights for internal and external audiences.