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The Growing Power of Reviews

How consumer dependence on ratings and reviews continues to evolve

Today’s consumers have come to expect easily accessible information to aid their purchase decisions. And increasingly, they want this information to come from others like them in the form of ratings and reviews.

More than three years ago, PowerReviews set out to better understand the the role ratings and reviews play in consumer decision making. However, we recognize that in today’s fast-paced world, consumer behavior continues to evolve. To see how consumer dependence on reviews has changed over the past three years, PowerReviews surveyed more than 1,000 American consumers to explore how they use reviews when making purchase decisions today.

Download this study to understand:

  • How and where shoppers consume reviews
  • The ways reviews influence purchase behavior
  • Why consumers are (and aren’t) writing reviews
  • How to leverage ratings and reviews to better meet the ever-changing expectations of today’s consumers

 

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