Combating Amazon’s Problem With Fake Reviews

It’s not secret–Amazon wins over ecommerce customers at nearly every step–from the initial product search to the repeat purchase. But even with it’s accolades, the ecommerce giant has its pitfalls. One area Amazon continues to feel pressure is with its rising number of fake reviews.

Products flooded with fake reviews get pushed to the top of search, which has burner brands abusing consumer trust with flawless feedback. Unfortunately, Amazon’s fraudulent review content doesn’t just impact its own customers, but the entire ratings and reviews industry.

Download our eBook for insights into:

  • Amazon’s increasing number of fake reviews
  • The importance of trust and authentic customer feedback
  • How to spot fake reviews and moderate content
  • How PowerReviews moderates fake reviews and promotes authenticity

Detailed Insights from 2,000+ Shoppers

Getting shoppers to trust brands and retialers has always been a challenge for businesses. And this is especially true in the health and beauty industry where so many highly-personal products are applied to consumers’ skin or have an effect on their appearance.

What’s even more challenging is shoppers are more critical of brands – whether it’s about the ingredients, how the products are tested, or the overall quality. Consumers thoroughly investigate and research products with the help of ratings and reviews, but what else motivates them to buy, share with friends and family, or try something new?

PowerReviews conducted two online surveys of more then 2,000 U.S. health and beauty shoppers to better understand what makes these shoppers tick. In this study, you’ll learn:

  • How shoppers research, discover and make purchases  both in-store and online
  • What drives the decision to buy new or habitual products
  • How mass retailers actually beat Amazon at repeat purchases
  • The influence of visuals from friends, family and other shoppers

Win in all channels across the omnichannel journey

The health and beauty industry is quickly changing. What was once considered “good enough” doesn’t cut it anymore. This means shoppers’ demands are even more complex. 

What’s even more challenging is the growing skepticism of brands and their products. Consumers want health and beauty products to be personalized, match their skin types and advertised specifically to them.

So, how do you go up against ecommerce giants like Amazon and keep your customers happy? It all starts with trust. 

We surveyed more than 2,000 U.S. health and beauty shoppers to understand the changing behaviors of shoppers and how to increase buyer confidence in-store and online. In this report, learn:

  • How shoppers research, discover and make purchases  both in-store and online
  • What drives the decision to buy new or habitual products
  • How mass retailers actually beat Amazon at repeat purchases
  • The influence of visuals from friends, family and other shoppers

Consumer demands and expectations keep rising, which means brands have to be on their toes 24/7. And the stress builds up if chief marketing officers can’t make every customer touchpoint solid and effective. That’s why CMOs need a successful brand manager to spot trends, uncover product insights and align campaigns across every touchpoint.

This position is vital to the success of your company and while it’s a tough job, there are ways for good brand managers to become great. In this guide, we’ll provide the five qualities CMOs look for in a great brand manager.

At a time when consumers have more trust in customer reviews than the actual brand, the demand to collect and display feedback is at an all time high. While most brands and retailers know the immense value of reviews, generating more of them is a whole other story.

Luckily, there are proven ways to get your customers to leave more reviews–without risking your authenticity or transparency. In this guide, we provide 15 methods for brands and retailers to produce and collect more customer reviews by effectively engaging shoppers before and after the sale.

Some of the topics we cover include:

  • When to ask for reviews: What’s the appropriate time to ask your customers to write a review?
  • Functional review forms: Why you need review forms to work across all devices.
  • Collecting multiple reviews: How to get customers to provide more reviews per purchase.

Consumers have a plethora of options when it comes to buying products and the hyper-competitiveness of Amazon controlling roughly half of total online sales doesn’t make things easier. That’s why it’s so important for brands and retailers to be seen in organic search and within product display pages.

This guide was built to help you select the best ratings and reviews partner so you can increase trust with your customers. Some of the topics we cover to help you select a ratings and reviews partner, include:

  • Technical Capabilities: What technical aspects with your site do you need to launch?
  • Questions for Potential Vendors: Know what questions are most critical to ask vendors.
  • Understanding Your Budget: We cover the importance of knowing your budget and possible constraints you’ll run into.

How consumer dependence on ratings and reviews continues to evolve

Today’s consumers have come to expect easily accessible information to aid their purchase decisions. And increasingly, they want this information to come from others like them in the form of ratings and reviews.

To see how consumer dependence on the growing power of reviews has changed, we surveyed more than 1,000 U.S. consumers to see how they use reviews for purchase decisions today. Download this study to understand:

  • Where shoppers consume reviews
  • How reviews influence purchase behavior
  • Why consumers do and don’t write reviews
  • How to leverage ratings and reviews

Choosing the Best Ratings and Reviews Provider for Your Business

Whether you’re new to ratings and reviews or have plenty of experience collecting user-generated content (UGC), searching for a new technology provider can seem like an overwhelming experience. This is especially true when you don’t know what factors to consider or which questions to ask.

To help you along the way, we’ve created a comprehensive ratings and reviews Buyer’s Guide, exclusively for Salesforce Commerce Cloud merchants. Download this guide to access:

  • Criteria to consider when evaluating your options
  • Questions to ask potential vendors in the Salesforce Commerce Cloud ecosystem
  • How to know when it’s time to switch to a new provider
  • And more!

How to be successful when collecting content from your shoppers on Instagram

We know that 88% of consumers specifically look for visuals — such as photos or videos — submitted by other consumers prior to making a purchase.

And a simple way to generate more user-generated visual content for your site (and other marketing materials) is to gather it from where it’s already being shared and posted by your customers — on Instagram.

In this guide, you’ll find best practices for each stage of your social collection campaign.

Best practices for post purchase emails that’ll generate more ratings and reviews

Sending post purchase emails can generate 70–90% of your total review volume, making them the single most important step you can take to grow the quality review content on your site.

In this guide, we’ll cover best practices for:

  • Writing post purchase emails
  • Designing post purchase emails
  • Motivating customers to leave reviews
  • How long to wait before sending post purchase emails

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