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Mapping the Path to Purchase

How Today’s Consumers Navigate the Shopping Journey

Path to PurchaseFrom Amazon and Google to brand and retailer sites, today’s consumers have nearly limitless options when it comes to researching and purchasing products. But in the age of the ultra-educated, information hungry consumer, how do consumers decide where to start, continue, and complete their shopping journey?

PowerReviews conducted a survey of 1,000+ American consumers to better understand the path consumers take when making a purchase. Download this study to understand:

  • Where shoppers start and complete the purchase journey
  • Why consumers choose the shopping channels they do
  • What brands and retailers can do to better attract and engage shoppers and avoid losing marketshare to Amazon

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