Reviews hold tremendous value for the consumers reading them. 95% of consumers use reviews, and 86% consider them essential in the purchase journey. But what value do reviews bring to the brands and retailers that host them on their ecommerce websites?
PowerReviews once again partnered with Northwestern University’s Spiegel Digital and Database Research Center to conduct the third part of our continuing research on the value of reviews. For this analysis, Northwestern focused on the data of one PowerReviews customer: Hammacher Schlemmer, America’s longest running catalog, offering the Best, the Only, and the Unexpected since 1848.
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