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Report: Snapshot for ecommerce

The Role of Visual Content in Earning Consumer Trust and Influencing Purchase Behavior 


Visual content — such as photos and videos — is changing the way consumers shop. PowerReviews conducted a survey of more than 1,000 American consumers to better understand the role visual content plays in the path to purchase.

Download this study to understand:

  • What kind of visual content consumers want
  • How the preferences of shoppers vary by age
  • The ways visual content builds trust and influences purchase behavior
  • Where shoppers want to consume visual content

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