The retail landscape is constantly evolving, thanks to many factors including technology advancements, new (and different) competition, global market shifts, and the ever-changing expectations of shoppers. Businesses that don’t adapt to keep up with these changes risk losing consumers to businesses that do.
In the midst of these changes, nearly every CMO is being asked the big strategic questions: What will happen, how should our strategy change in order to win, and will you have an answer by tomorrow?
In order to remain competitive in this ever-changing landscape, CMOs must go back to the strategy drawing board. Watch this recorded webinar with Kim Feil, former CMO of OfficeMax, Walgreens, and Sara Lee, as she shares strategies marketing leaders can use to navigate change and effectively compete and win.