User-generated content, such as ratings and reviews, images, and Q&A, has revolutionized the online consumer purchase journey. As consumers become more mobile, they are demanding relevant user generated content and a seamless shopping experience across channels.
Learn how Room & Board leverages reviews online and in-store.
During this webinar, Kimberly Ruthenbeck, Director of Web Customer Experience at Room & Board discusses how the company unifies the voice of the consumer online and in-store to improve the shopping journey, increase sales, and create actionable insights.
Session highlights:
- Discover how Room & Board uses ratings and reviews to impact the consumer journey across all channels
- Learn how Room & Board mines reviews for feedback and to gain product insights
- Explore strategies for driving more traffic and sales with UGC
