The rise of visual and social content created on mobile devices has redefined what makes the perfect review. At the same time, review fraud is at an all-time high, eroding consumer trust. As a result, best practices for collecting and maximizing the use of customer-generated review content have changed.
According to PowerReviews proprietary data, by optimizing customer-generated content collection, brands experience an increase in conversion by up to 82%. How do you gather quality reviews that will drive conversion, reduce returns and deliver helpful insights to customers?
In this webinar co-hosted with eMarketer, Carol Krakowski, Director of Insights, discusses the anatomy of the perfect review, along with proven strategies on how to collect and leverage customer-generated content.
View this on-demand webinar to learn:
- What characteristics great reviews have in common
- Engagement strategies to collect the right content from your customers
- Best practices for maximizing the impact of authentic reviews
Carol Krakowski, Director of Insights at PowerReviews
Carol Krakowski partners with the Customer Success and Analytics teams at PowerReviews to maximize client value using PowerReviews data. With a passion for telling stories with data, she has more than eight years of experience analyzing ecommerce companies and datasets to power insights for internal and external audiences.