Amazon’s Problem With Fake Reviews Doesn’t Just Hurt Them
It’s not secret–Amazon wins over ecommerce customers at nearly every step–from the initial product search to the repeat purchase. But even with it’s accolades, the ecommerce giant has its pitfalls. One area Amazon continues to feel pressure is with its rising number of fraudulent reviews.
Products flooded with fake reviews get pushed to the top of search, which has burner brands abusing consumer trust with flawless feedback. Unfortunately, Amazon’s fraudulent review content doesn’t just impact its own customers, but the entire ratings and reviews industry.
Download our eBook for insights into:
- Amazon’s increasing number of fake reviews
- The importance of trust and authentic customer feedback
- How to spot fake reviews and moderate content
- How PowerReviews moderates fake reviews and promotes authenticity