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Home >> Insights >> Northwestern Study Volume 1: From Reviews to Revenue

Northwestern Study Volume 1: From Reviews to Revenue

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How Star Ratings & Review Content Influence Purchase

PowerReviews partnered with Northwestern University’s Spiegel Digital and Database Research Center to better understand the influence of ratings and reviews as a whole and the role various review elements play on the probability of sales. Download the guide to see:

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Northwestern Guide Vol. 2: Reviews for Apparel Brands & Retailers
Northwestern Guide Vol. 3: Reviews for Apparel Brands & Retailers

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