The Growing Power of Reviews: Understanding Consumer Purchase Behaviors

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How consumer dependence on ratings and reviews continues to evolve

Today’s consumers have come to expect easily accessible information to aid their purchase decisions. And increasingly, they want this information to come from others like them in the form of ratings and reviews.

To see how consumer dependence on the growing power of reviews has changed, we surveyed more than 1,000 U.S. consumers to see how they use reviews for purchase decisions today. Download this study to understand:

  • Where shoppers consume reviews
  • How reviews influence purchase behavior
  • Why consumers do and don’t write reviews
  • How to leverage ratings and reviews


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