Win in all channels across the omnichannel journey
The health and beauty industry is quickly changing. What was once considered “good enough” doesn’t cut it anymore. This means shoppers’ demands are even more complex.
What’s even more challenging is the growing skepticism of brands and their products. Consumers want health and beauty products to be personalized, match their skin types and advertised specifically to them.
So, how do you go up against ecommerce giants like Amazon and keep your customers happy? It all starts with trust.
We surveyed more than 2,000 U.S. health and beauty shoppers to understand the changing behaviors of shoppers and how to increase buyer confidence in-store and online. In this report, learn:
- How shoppers research, discover and make purchases both in-store and online
- What drives the decision to buy new or habitual products
- How mass retailers actually beat Amazon at repeat purchases
- The influence of visuals from friends, family and other shoppers