Detailed Insights from 2,000+ Shoppers
Getting shoppers to trust brands and retialers has always been a challenge for businesses. And this is especially true in the health and beauty industry where so many highly-personal products are applied to consumers’ skin or have an effect on their appearance.
What’s even more challenging is shoppers are more critical of brands – whether it’s about the ingredients, how the products are tested, or the overall quality. Consumers thoroughly investigate and research products with the help of ratings and reviews, but what else motivates them to buy, share with friends and family, or try something new?
PowerReviews conducted two online surveys of more then 2,000 U.S. health and beauty shoppers to better understand what makes these shoppers tick. In this study, you’ll learn:
- How shoppers research, discover and make purchases both in-store and online
- What drives the decision to buy new or habitual products
- How mass retailers actually beat Amazon at repeat purchases
- The influence of visuals from friends, family and other shoppers