Mapping the Path to Purchase

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How Today’s Consumers Navigate the Shopping Journey

From Amazon and Google to brand and retailer sites, today’s consumers have nearly limitless options when it comes to researching and purchasing products. But in the age of the ultra-educated, information hungry consumer, how do consumers decide where to start, continue and complete their shopping journey?

PowerReviews conducted a survey of 1,000+ U.S. consumers to better understand the path consumers take when making a purchase. Download this study to understand:

  • Where shoppers start and complete the purchase journey
  • Why consumers choose the shopping channels they do
  • How to better attract and engage shoppers and avoid losing marketshare to Amazon
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