How ratings and reviews impact ecommerce conversion for Hammacher Schlemmer
PowerReviews once again partnered with Northwestern University’s Spiegel Digital and Database Research Center to conduct the third part of our continuing research on the value of reviews. For this analysis, Northwestern focused on the data of one PowerReviews customer: Hammacher Schlemmer, America’s longest running catalog, offering the Best, the Only and the Unexpected since 1848.
Download this study to understand:
- How reviews impact ecommerce conversion for Hammacher Schlemmer
- How this impact fluctuates based on different factors including review volume and product price
- Practical recommendations to drive impact by collecting, displaying and distributing ratings and reviews