Expected Total (Online + In-Store) Holiday Budgets
While we’re in the midst of economic uncertainty, holiday budgets are healthy.
Anticipated Online Holiday Spending
In-store holiday shopping was once the default. But now, many consumers are shifting their holiday spending online.
Anticipated In-Store Holiday Spending
While online shopping continues to grow, brick–and-mortar still plays a significant role for many holiday shoppers.
While Online Holiday Shopping is Growing, Brick-and-Mortar Continues to Thrive
Despite an uncertain economy, many consumers have healthy holiday budgets. Not surprisingly, many plan to do more holiday shopping online than they have in the past.
But that doesn’t mean brick-and-mortar holiday shopping is dead. A significant portion of consumers plan to ramp up their in-store holiday shopping, too. Interestingly, younger shoppers are leading the charge.
The bottom line? Many consumers plan to shop both online and in-store during the coming holiday season. It’s essential to deliver seamless experiences across all channels.
Check out the survey hub for further insights.