Boomers’ Attitudes Towards Halloween
Boomers are the generation least likely to celebrate Halloween. Yet, brands and retailers can’t afford to ignore their unique habits and preferences.
plan to celebrate Halloween this year.
0
%
say it’s never too early for Halloween items to be showcased online or in-store.
0
%
Boomers’ Halloween Budgets
Over three-quarters of Boomers plan to spend money on Halloween items. But a significant portion say their spending will be impacted by the overall economic environment.
Anticipated Overall Halloween Spend
(Including events, activities, gifts, costumes, candy, meals, parties, decor, etc.)
say their Halloween spending will be impacted by the broader economic environment.
0
%
The Influence of User-Generated Content on Boomers’ Halloween Purchases
Boomers will consider many factors when making Halloween purchases this year. However, user-generated content is growing in importance.
Ratings and Reviews
will consider ratings and reviews when purchasing a Halloween costume.
0
%
will consider this content when purchasing Halloween candy or food.
0
%
User-Generated Photos and Videos
will consider photos and videos from other shoppers when purchasing a Halloween costume.
0
%
will consider this content when purchasing Halloween candy or food.
0
%
Boomers’ Openness to New Brands/Vendors
When shopping for Halloween items, most Boomers are willing to give new-to-them stores and websites a try.
are willing to shop with a new vendor or brand for a Halloween costume.
0
%
feel this way when shopping for Halloween candy or food.
0
%
are willing to give a new to them brand or store a try when shopping for Halloween decor.
0
%
The 2023 Halloween Spending Trends report is based on a survey of 18,906 US consumers fielded in August 2023.
Check out the survey hub for further insights.
Check out the survey hub for further insights.