Boomers’ Attitudes Towards Halloween
Boomers are the generation least likely to celebrate Halloween. Yet, brands and retailers can’t afford to ignore their unique habits and preferences.
Boomers’ Halloween Budgets
Over three-quarters of Boomers plan to spend money on Halloween items. But a significant portion say their spending will be impacted by the overall economic environment.
The Influence of User-Generated Content on Boomers’ Halloween Purchases
Boomers will consider many factors when making Halloween purchases this year. However, user-generated content is growing in importance.
Ratings and Reviews
User-Generated Photos and Videos
Boomers’ Openness to New Brands/Vendors
When shopping for Halloween items, most Boomers are willing to give new-to-them stores and websites a try.
Check out the survey hub for further insights.