Gen X’s Attitudes Towards Halloween
It’s common for Gen X’ers to celebrate Halloween. And many who do are willing to see Halloween items long before October.
plan to celebrate Halloween this year.
0
%
say it’s never too early for Halloween items to be showcased online or in-store.
0
%
Gen X’s Halloween Budgets
The vast majority of Gen X’ers plan to spend money on Halloween items this year. But a large portion say the economy will have an impact on their spending.
Anticipated Overall Halloween Spend
(Including events, activities, gifts, costumes, candy, meals, parties, decor, etc.)
say their Halloween spending will be impacted by the broader economic environment.
0
%
The Impact of User-Generated Content on Gen X’s Halloween Purchases
Of course, Gen X’ers will weigh many factors when making Halloween purchases. But user-generated content is high on the list.
Ratings and Reviews
will consider ratings and reviews when purchasing a Halloween costume.
0
%
will consider this content when purchasing Halloween candy or food.
0
%
User-Generated Photos and Videos
will consider photos and videos from other shoppers when purchasing a Halloween costume.
0
%
will consider this content when purchasing Halloween candy or food.
0
%
Gen X’s Openness to New Brands/Vendors
Most consumers have certain stores and websites they shop from time and time again. However, the majority of Gen X’ers are willing to try new-to-them stores and websites when shopping for Halloween items.
are willing to shop with a new vendor or brand for a Halloween costume.
0
%
feel this way when shopping for Halloween candy or food.
0
%
are willing to give a new to them brand or store a try when shopping for Halloween decor.
0
%
The 2023 Halloween Spending Trends report is based on a survey of 18,906 US consumers fielded in August 2023.
Check out the survey hub for further insights.
Check out the survey hub for further insights.
