Gen X’s Attitudes Towards Halloween
It’s common for Gen X’ers to celebrate Halloween. And many who do are willing to see Halloween items long before October.
Gen X’s Halloween Budgets
The vast majority of Gen X’ers plan to spend money on Halloween items this year. But a large portion say the economy will have an impact on their spending.
The Impact of User-Generated Content on Gen X’s Halloween Purchases
Of course, Gen X’ers will weigh many factors when making Halloween purchases. But user-generated content is high on the list.
Ratings and Reviews
User-Generated Photos and Videos
Gen X’s Openness to New Brands/Vendors
Most consumers have certain stores and websites they shop from time and time again. However, the majority of Gen X’ers are willing to try new-to-them stores and websites when shopping for Halloween items.
Check out the survey hub for further insights.