Gen X’s Attitudes Towards Halloween
It’s common for Gen X’ers to celebrate Halloween. And many who do are willing to see Halloween items long before October.
0
%
plan to celebrate Halloween this year.
0
%
say it’s never too early for Halloween items to be showcased online or in-store.
Gen X’s Halloween Budgets
The vast majority of Gen X’ers plan to spend money on Halloween items this year. But a large portion say the economy will have an impact on their spending.
Anticipated Overall Halloween Spend
(Including events, activities, gifts, costumes, candy, meals, parties, decor, etc.)
0
%
say their Halloween spending will be impacted by the broader economic environment.
The Impact of User-Generated Content on Gen X’s Halloween Purchases
Of course, Gen X’ers will weigh many factors when making Halloween purchases. But user-generated content is high on the list.
Ratings and Reviews
0
%
will consider ratings and reviews when purchasing a Halloween costume.
0
%
will consider this content when purchasing Halloween candy or food.
User-Generated Photos and Videos
0
%
will consider photos and videos from other shoppers when purchasing a Halloween costume.
0
%
will consider this content when purchasing Halloween candy or food.
Gen X’s Openness to New Brands/Vendors
Most consumers have certain stores and websites they shop from time and time again. However, the majority of Gen X’ers are willing to try new-to-them stores and websites when shopping for Halloween items.
0
%
are willing to shop with a new vendor or brand for a Halloween costume.
0
%
feel this way when shopping for Halloween candy or food.
0
%
are willing to give a new to them brand or store a try when shopping for Halloween decor.
The 2023 Halloween Spending Trends report is based on a survey of 18,906 US consumers fielded in August 2023.
Check out the survey hub for further insights.
Check out the survey hub for further insights.
