Halloween Plans and Attitudes
The vast majority of consumers plan to celebrate Halloween this year. And many are eager to start spending early.
Expected Halloween Budgets
Halloween has become a major spending event for a growing portion of consumers.
How the Economy Will Impact Halloween Shopping
This year, the economic environment will have an impact on Halloween shopping for most shoppers.
Where Consumers Plan to Shop for Halloween
Consumers plan to shop for Halloween items via myriad channels. Halloween is an online AND in-store event.
Consumers’ Expectations for Shipping & Fulfillment
Modern consumers have grown accustomed to fast shipping. They’re not willing to settle for less when it comes to their Halloween-themed purchases.
Halloween Has Become Ubiquitous
This year, the vast majority of US consumers plan to celebrate Halloween – and spend money on Halloween items. There’s a big opportunity ahead for brands and retailers that understand consumers’ expectations – and then work to meet them.
Remember: consumers plan to shop both online and in-store for Halloween items. So be sure you’re equipped to deliver seamless experiences across all channels.
Check out the survey hub for further insights.