Gen X’s Increasing Dependence on User-Generated Visual Content
These days, Gen X’ers frequently seek out visual content from other shoppers.
Why Gen X’ers Seek Out User-Generated Photos and Videos
Why do Gen X’ers look for photos and videos from other customers? While there are many reasons, a few rise to the top.
How User-Submitted Visual Content Influences Gen X’s Purchase Behavior
Gen X’ers seek out user-generated visual content. The presence of this content positively impacts purchase behavior.
Products Which User-Generated Visual Content Matters Most to Gen X’ers
Gen X’ers seek out user-generated photos and videos when shopping for all sorts of products. However, a few categories rise to the top.
Where Gen X’ers Want to See User-Supplied Photos and Videos
Gen X’ers want to find user-generated photos and videos on product pages, throughout ecommerce websites, and incorporated into other marketing initiatives.
This research is taken from The Role and Impact of User-Generated Visual Content on Shopper Behavior, a survey completed by 15,870 US consumers during December 2023.
Check out the survey hub for further insights.