Deep Dive

How User-Generated Visual Content Influences Gen X Shopping Behavior

Brand- and retailer-supplied imagery is no longer enough to satisfy Gen X shoppers. Instead, many seek out photos and videos from other customers who have purchased and used a given product. Let’s take a closer look at how Gen X feels about user-generated visual content, how it shapes their purchase behavior, and when it’s particularly important, based on survey responses from 4,415 Gen X consumers in the US.