Deep Dive

How User-Generated Visual Content Impacts Gen Z’s Shopping Behavior

Consumers of all ages seek out photos and videos from other shoppers to inform their purchase decisions. This is especially true for Gen Z shoppers. Here, we take a closer look at how often Gen Z’ers seek out user-generated visual content, how it influences their purchase decisions, and when it’s most impactful, based on survey responses from 1,436 Gen Z consumers in the US.