Millennials’ Reliance on User-Generated Visual Content
Visual content from brands and retailers is still important. But today, Millennials specifically seek out photos and videos from other shoppers.
Why Millennials Seek Out User-Generated Visual Content
There are many reasons why Millennials value user-generated visual content. A few rise to the top.
How User-Submitted Visual Content Impacts Millennials’ Purchase Decisions
The presence of user-generated visual content positively influences purchase behavior. On the other hand, a lack of this content is enough to deter some Millennials.
Categories for Which User-Generated Visual Content Matters Most to Millennials
User-generated visual content is important across a wide range of product categories. But for Millennials, a few categories rise to the top.
Where Millennials Want to Find User-Generated Photos and Videos
Millennials want to find user-generated visual content on product pages, throughout ecommerce websites, and infused into other marketing initiatives.
This research is taken from The Role and Impact of User-Generated Visual Content on Shopper Behavior, a survey completed by 15,870 US consumers during December 2023.
Check out the survey hub for further insights.