SEO Advantages

Enhanced Keyword Rankings

Drive more traffic by leveraging keyword-rich customer reviews.

By crawling unique and high-quality content, products rank for more long-tail keywords – improving product discovery and sales.

SEO search hero image
THE IMPACT OF SEO

Increase Traffic With User-Generated Content

Kit Kat product discovery across Search Results
Kit Kat Search Results SEO product discovery example
Improve Product Discovery
Push content across more sites

Cast a wider net for your products to appear in search engines across more pages. Increase your market share with optimized review content appearing organically on both your brand and retailer sites.

Crocs SEO Search results with star ratings
Crocs Star Rating in Search
Conquer Search Results
Display star ratings in organic search

Drive more organic clicks by displaying star ratings under product names listed on the search engine results page – all natively with no additional dev implementation effort.

SEO MAC Search Results with seller ratings
MAC Search Results with SEO seller ratings
Rank for More Keywords
Increase long-tail keywords rankings

Rank for more long-tail keywords related to your products by leveraging structured data, tags and rich snippets to index unique review content across your product pages. Use shoppers’ content to show up in search engines first.

SEO JavaScript Size Desktop Image
SEO JavaScript Size Mobile Image
Simple Integration
Intelligent script loading

Limit site abandonment by only using the script you need. Smarter script loading minimizes the impact on page load speeds and adds the required code for each feature, instead of the entire suite. Easy implementation also reduces dev hours, so you collect reviews immediately.

SEO Lamp Search Results with star ratings on PLAs
SEO Lamp Search Results with star-ratings PLAs
Boost Buyer Confidence
Stand out with star-rating PLAs

Give shoppers visual cues on both organic and paid search with star-rating product listing ads. Stand out among competitors to increase conversions and clickthrough rates by providing star ratings in search.

SEO by the Numbers

Increase Rankings

35%

More than 35% of customers begin the purchase journey on a search engine.

Boost Organic Traffic

108%

Organic product page traffic increases on average by 108% when going from zero to at least one review.

Generate More Content

88%

Product pages going from zero to at least one answer see an average traffic increase by 88%.

SEO & ECOMMERCE GUIDE

Understand the role of SEO in ecommerce.

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