Consumer Research
UGC Benchmarks: Review Influence on Online Traffic to Product Pages
More Reviews and Stronger Average Ratings Increase Product Page Visits
More Reviews and Stronger Average Ratings Increase Product Page Visits
Modest conversion lift for Visual UGC impressions; but Visual UGC Interactions more than double conversion
A Q&A Impression Lifts Conversion by 51%, While a Q&A Interaction Lift Conversion 138%
Simply Seeing Reviews Lifts Conversion by 20%, While Interacting With Reviews Lifts Conversion by 128%
Despite Increasing Importance to Consumers, Average Media Coverage for Most Brands Hovers Around 37%
The Average Review Is Only 218 Characters Long, Far Below the Consumer-Preferred 500+ Minimum
The Average Product Boasts 402 Reviews, But This Is Still Lower Than Consumer Expectations
Across Verticals, Average eCommerce Product Rating is 4.5 Stars
The Sweet Spot for conversion is 4.75-4.99 stars