How consumer dependence on user-generated content continues to evolve

There was once a time (in the not so distant past) when the idea of asking for feedback from consumers — then displaying that feedback for the world to see — was a pretty radical concept. But that has all changed — and quickly. Today, consumers have come to expect easily accessible information to aid their purchase decisions. And increasingly, they want this information to come from others like them in the form of ratings and reviews.

More than three years ago, PowerReviews set out to better understand the the role ratings and reviews play in consumer decision making and found that nearly all consumers (95%) read reviews and 86% considered them an essential resource when making purchase decisions. However, we recognize that in today’s fast-paced world, consumer behavior continues to evolve.

To better understand how consumer dependence on reviews has changed over the course of the past three years, PowerReviews surveyed more than 1,000 American consumers to explore how they use reviews when making purchase decisions. During this webinar, Ryann Bird, PowerReviews Manager of Client Success, will share key findings from this research and provide recommendations for businesses looking to leverage ratings and reviews to better meet the ever-changing expectations of today’s consumers. She’ll cover:

  • How and where shoppers consume reviews
  • The ways reviews influence purchase behavior
  • Why consumers are (and aren’t) writing reviews
  • And more

How consumers navigate the grocery shopping experience online and in-store

Today, consumers have a growing number of online grocery shopping options, including meal boxes, online services, and “click and collect” options — just to name a few. With the news of Amazon acquiring Whole Foods for $13.7 billion, the trend of shopping online for groceries will only accelerate. But at the same time, a majority of consumers continue to do at least a portion of their grocery shopping within the four ways of a brick and mortar store.

In the midst of the growing number of shopping options, how are today’s consumers navigating the grocery shopping experience both online and in-store? And what information are they seeking out to help them make better purchase decisions?

To help answer these questions, PowerReviews surveyed more than 1,000 American consumers to better understand their grocery shopping habits. During this webinar, Theresa O’Neil, SVP of Marketing, will explore key findings from this research and share tips for better serving the needs of today’s grocery shoppers. She’ll cover:

  • Where consumers are shopping for groceries today
  • What types of information they’re using to make purchase decisions
  • Where they want to find key product information
  • How retailers can better attract, convert and retain grocery shoppers across channels

By now, it’s largely understood that reviews are a key part of the path to purchase. But what makes one review more helpful than another?

To shed light on this question, we analyzed 7.8 million reviews from the past year in the PowerReviews network to determine the common attributes of reviews that have been voted by consumers as “helpful.” Consumers can give individual reviews “helpful” or “not helpful” votes to indicate how useful the review was during the shopping experience.

During this webinar, Arend Henderson, Senior Vice President of Analytics at PowerReviews will share what we learned from this analysis. He’ll cover:

  • The common characteristics of reviews that are voted as helpful
  • What products are most likely to have helpful reviews
  • What businesses can do to make it easy for consumers to find helpful reviews
  • And more!

Arend Henderson

Arend is the SVP, Analytics for PowerReviews. He is responsible for leading the analytics team, which develops behavioral insights and other optimization and measurement solutions for our clients.

User-generated content, such as ratings, reviews, images and Q&A, plays an integral role in a consumer’s path to purchase. Because of this, companies can be tempted to modify this content to ensure that shoppers are more likely to complete their purchase.

The Federal Trade Commission oversees consumer protection to prevent companies from engaging in this harmful and fraudulent behavior. In this webinar featuring Lesli Esposito from DLA Piper, we will take a look at the do’s and don’ts of reviews from the legal perspective.

View this webinar and you will:

  • Take an in-depth look at the Federal Trade Commission and how it enforces consumer protection
  • Explore what the new administration prioritizes in consumer protection
  • Learn how to successfully navigate the Consumer Review Fairness Act

The retail landscape is constantly evolving, thanks to many factors including technology advancements, new (and different) competition, global market shifts, and the ever-changing expectations of shoppers. Businesses that don’t adapt to keep up with these changes risk losing consumers to businesses that do.

In the midst of these changes, nearly every CMO is being asked the big strategic questions: What will happen, how should our strategy change in order to win, and will you have an answer by tomorrow?

In order to remain competitive in this ever-changing landscape, CMOs must go back to the strategy drawing board. Watch this recorded webinar with Kim Feil, former CMO of OfficeMax, Walgreens, and Sara Lee, as she shares strategies marketing leaders can use to navigate change and effectively compete and win.

While the impact of ratings and reviews on traffic, sales and conversion is universally acknowledged, a lesser known benefit is the ability to improve organic search results. This webinar will explain how user-generated content (UGC) impacts reviews and SEO. We’ll also provide practical guidance on how to optimize presentation design and leverage UGC to improve SEO.

Winning in the ecommerce landscape means keeping ahead of rising customer expectations and an increasingly competitive marketplace. Four out of five shoppers (83%) visit between one and three retailers or brands before making a purchase, and nearly one in five (17%) visit over four brands or retailers.

User Generated Content (UGC)–including ratings and reviews, Q&A, and images–is proven to increase traffic and sales. In fact, 88% of consumers specifically look for visuals–such as photos or videos–submitted by other consumers prior to making a purchase. Approximately 32% of consumers report they’re less likely to purchase a product if they can’t find photos or videos of the product from other consumers, and this number jumps to 47% for consumers age 18-29.

To compete and win, online retailers need to leverage user-generated content to increase consideration and conversion. And leading edge retailers mine UGC to uncover insights that help them improve products, services, and the shopping experience.

In this webinar, PowerReviews and Workarea cover four ways to optimize your ecommerce business using UGC. In this webinar, you will learn how to:

You’ll also receive tips on how to Identify key performance indicators of UGC to start measuring your success.

Amazon is a market leader in almost every capacity. With more than 304 million active users worldwide, its revenue exceeded $107 billion in 2015. It is the global shopping destination of choice and retailers are under no illusion about the competition they face.

Retailers are asking themselves if they can replicate Amazon’s success. PowerReviews conducted a survey of more than 1,000 U.S. shoppers to understand the factors that contribute to Amazon’s dominance.

Join Theresa O’Neil, SVP of Marketing at PowerReviews, for this on-demand webinar that will explore: 

  • How the majority of consumers are using retailer sites as a shop window before being tempted over to Amazon to make a purchase
  • How Amazon establishes trust with shoppers throughout the entire shopping journey
  • How the majority of consumers are irritated by poor product descriptions when they’re researching online
  • Amazon’s ability to provide perks to the buyer to sweeten the sale

It’s no secret that visual content is becoming an integral part of the lives of today’s consumers. Deloitte predicts that in 2016, 2.5 trillion photos will be shared or stored online, a 15% increase from 2015. And it’s estimated that over 90% of those photos will be taken on a mobile device.

Visual content is also changing the way consumers browse for and purchase products. PowerReviews conducted a survey of more than 1,000 U.S. consumers to better understand the role visual content plays in the path to purchase.

During this webinar, we’ll cover:

  • What kind of visual content consumers want
  • How the preferences of shoppers vary by age
  • The ways visual content builds trust and influences customer behavior
  • Where shoppers want to consume visual content

It’s no secret that the holiday season is a busy time for retailers. This year will be no exception, as brands and retailers are again tasked with standing out among the nearly endless shopping options today’s consumers have.

Gift givers are increasingly turning to user-generated content such as ratings and reviews to inform their holiday purchases. That’s why it’s key to generate fast feedback on purchases to drive sales online and in-store during the busiest time of the year — and set yourself up for success in the new year, too.

Join Erik Skurka, VP of Product at PowerReviews, for a 30-minute webinar that will explore best practices to help brands and retailers generate more user-generated content to drive traffic and sales during the holiday season and beyond. Erik will discuss how to:

    • Quickly provide UGC on products that have a short shelf life
    • Increase content collection rates up to 400% by streamlining the review collection process for multi-item transactions 
    • Collect more content on purchases immediately after checkout 
    • Generate authentic consumer feedback on new products or specific products that need more reviews 
    • Amplify your review coverage through content syndication 
    • Create memorable experiences across all channels, especially mobile 

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