BFA is the parent company of IPSY (the largest beauty subscription service in the world) and BoxyCharm (the #1 searched beauty box brand on YouTube and – according to Inc. – one of the fastest growing companies in the US).
Over the course of their history, IPSY and BoxyCharm have amassed a huge ratings and reviews footprint from a highly enthusiastic member community. In total, the two brands combined have captured 82 million product ratings and reviews – which equates to more than 10,000 reviews per product on average. On average, they collect more than 1.6 million reviews per month.
Join Doak Sergent (VP Brand Partner Strategy) and Natasha Zaveri (Manager, Brand Partnerships at BFA/IPSY/BoxyCharm) to hear:
- An overview of the BFA ratings and reviews collection strategy
- How BFA has used review content content historically and how this has evolved
- Need to knows for brands about BFA’s review syndication program launching this month
