Optimizing the Ecommerce Experience With UGC: Webinar Video

Featured Presenters


Theresa O’Neil | Senior Vice President, Marketing

Theresa is the SVP of Marketing for PowerReviews. She is responsible for building and leading the PowerReviews marketing team in the development and execution of programs that increase awareness of the PowerReviews brand and technology, generate leads and support direct and indirect channels to grow revenue and profitability.

Theresa brings more than 20 years of experience developing marketing, sales and business development strategy. Prior to PowerReviews, Theresa founded Artha Communications, a firm dedicated to marketing for software companies. Before founding Artha, Theresa led marketing and business development for companies including IBM, InRule Technology, Showcase, and Platinum Technology.


Cheryl Amaya | Workarea | Director of Customer Success

Cheryl Amaya is the quintessential customer advocate and has been with WebLinc for over five years. At the top of her priorities is identifying merchants’ needs and guiding them to find the best solutions for their online business.

She maintains a relationship with every retailer using the Workarea platform, including Sanrio/Hello Kitty, U.S. Polo Assn., and Woodcraft, wherein she evaluates their ecommerce solutions to help them maximize revenue. Cheryl employs a holistic approach by benchmarking the digital commerce industry, researching the competitive landscape, analyzing user data and traffic flow, auditing SEO efforts, and evaluating how each customer is differentiating their brand in the bigger ecommerce picture.

Entrepreneurship runs in Cheryl’s blood as she co-founded an online marketing and business resource firm, helping entrepreneurs to develop their unique business models and online presence. She also published an international sports magazine and has taught junior high students.