The Role of Visual Content in Earning Consumer Trust and Influencing Purchase Behavior
Visual content — such as photos and videos — is changing the way consumers shop. PowerReviews conducted a survey of more than 1,000 American consumers to better understand the role visual content plays in the path to purchase.
Download this study to understand:
- What kind of visual content consumers want
- How the preferences of shoppers vary by age
- The ways visual content builds trust and influences purchase behavior
- Where shoppers want to consume visual content