Benchmarks based on existing Ratings and Reviews data from brands selling on Amazon.com
Amazon claims the top spot for eCommerce sales and traffic by a large margin — but that’s not all. It is also the most common place for people to start their purchase journey.
Your review footprint on Amazon.com – therefore – can be the difference between winning and losing. We analyzed more than 12M product reviews from over 31,000+ brands on Amazon.com to outline the specific benchmarks you need to know.