How Brands and Retailers Should Approach the Increasing Use of Mobile in the Shopping Experience
Mobile shopping continues to be on the rise. So it comes as no surprise that brands and retailers continue to invest more and more into this shopping channel. Recently, Shop.org surveyed brands and retailers to better understand their plans for 2017, and found that nearly 40% plan to focus a majority of tech investments on mobile.
Read on for four tips to ensure you’re ready to meet your shoppers’ expectations via mobile.
1. Ensure Your Site Provides a Great Mobile Experience
These days, your beautiful, functional website must also be mobile-compatible. Up to 53% of shoppers abandon a website that takes more than 3 seconds to load, so have your site primed for mobile users. Don’t forget to test it from several mobile platforms to prevent customer frustration.
And remember: it’s important to have a good mobile site AND a good mobile app. Shoppers like options, and while they may want your store to have an app to make mobile purchasing much smoother, 54% prefer to access reviews on a store’s mobile site versus a mobile app while shopping in-store.
2. Pay Attention To Your Millennial and Centennial Shoppers
These younger shoppers are more likely to research and purchase products on their mobile devices than their older counterparts. PowerReviews found that 37% of Centennials prefer to browse and research products from a mobile phone. Technology is the norm for these young shoppers, so the mobile shopping experience must be seamless.
3. Keep Those Ratings and Reviews on Your Site Coming!
This applies both for and from mobile shoppers. When it comes to shopping by mobile, 70% of mobile shoppers say they are more likely to purchase a product if the website or mobile app has product reviews.
Meanwhile, ensuring the review collection process is mobile optimized can help brands and retailers collect more reviews from shoppers. evo, a leading online retailer of outdoor gear and fashion apparel, increased the number of reviews written on mobile by 204% when they switched to a mobile-friendly post purchase email.
4. Consider Offering Extras to Your Mobile Users
In the battle with Amazon over free perks (see our latest whitepaper), it’s become clear that brands and retailers need to continue to offer more to their customers. This includes anything special for your mobile users, as discounts are a top motivating factor.
Increased use of mobile in the shopping journey can be a real opportunity for brands and retailers. Learn some other tips for making the most of mobile in your reviews and ratings.