Recent Reviews Matter Most if You Are Trying to Win Over New Customers
To ensure reviews positively impact purchasing decisions, brands and retailers must implement strategies to consistently bring in a steady stream of fresh reviews, and make ...
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Is Review Recency as Important to Consumers as Review Volume?
Do recent reviews carry more weight than older reviews? How important is review volume? Is it better to have fewer, more recent reviews or more, ...
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Ratings & Reviews: Best Practices for Footwear Brands
Discover best practices for collecting, displaying, and leveraging reviews in the footwear space, using real-world examples from successful brands.
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Combat Fake Reviews: Authenticity & UGC are Key to Winning Over Consumers (& the FTC)
How do you ensure you only promote authentic UGC? And how do you prevent the publishing of fake reviews? It all comes down to content ...
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How to Leverage Social to Sell More Online
Read on as we review the power of socially generated UGC, and how brands can leverage UGC imagery to boost sales this holiday season.
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Why (and How) to Incorporate UGC Into Your Customer Loyalty Strategy
Let’s explore why brands should incorporate UGC into their existing loyalty programs -- and how to go about doing it.
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