Today, consumers have a growing number of online grocery shopping options. And with Amazon acquiring Whole Foods for $13.7 billion, the trend of shopping online for groceries will only accelerate. But at the same time, a majority of consumers continue to do at least a portion of their grocery shopping in a brick and mortar grocery store.
In the midst of the growing number of shopping options, how are today’s consumers navigating the grocery shopping experience both online and in-store? To help answer these questions, PowerReviews conducted a survey to explore the grocery shopping habits of American consumers.
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